10.5878/002343
Radio Sweden
Media barometer 1990
Mediebarometern 1990
Radio Sweden
2006
newspaper readership
tidnings läsekrets
periodicals readership
tidskriftsläsare
listening to music
musiklyssnande
book use
bokanvändning
local broadcasting
lokalsändningar
radio stations
radiostationer
satellite television
satellit-tv
television channels
tv-kanaler
households
hushåll
radio listening
radiolyssnande
reading (activity)
läsande
television
television
radio
radio
leisure time activities
fritidsaktiviteter
information use
informationsanvändning
readership
läsekrets
broadcasting
radio och tv
mass media
massmedia
mass media use
mediaanvändning
mass communication
masskommunikation
communications
kommunikation
technology and innovation
teknologi
scientific research
naturvetenskaplig forskning
science and technology
vetenskap och teknologi
Social Sciences
Samhällsvetenskap
Media Studies
Medievetenskap
Media
Media
Media and Communications
Medie- och kommunikationsvetenskap
MEDIA, COMMUNICATION AND LANGUAGE
MEDIA, KOMMUNIKATION OCH SPRÅK
2006-07-17
1990-02-12/1990-05-13
1990-02-12/1990-05-13
1990-09-04/1990-12-08
swe
10.5878/000329
9789175526928
300.15 KiB
67 variables
1792 cases
1.0
The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1990 the respondents were asked if they had been listening to a record player or a tape recorder the day before. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked if they were reading the books for their own pleasure or if it was study literature. Those respondents who answered that they did not read any weekly magazine or other magazine the day before were asked if they had been reading any during the last week. Furthermore respondents were asked about their radio listening habits including which channel the respondent listened to and if he/she listened to their local radio station or any foreign radio station. There is also information on access to equipment such as remote control, text television, stereo television, video recorder, satellite television, or parabolic aerial. Other information deals with the respondent´s possibility to watch Danish, Finnish and Norvegian television channels as well as TV4, channel 5, or local television. Background variables includes information on age, gender, education, occupation, and household composition.
Purpose:
Describe the trends and changes in people's use of mass media.
The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1990 the respondents were asked if they had been listening to a record player or a tape recorder the day before. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked if they were reading the books for their own pleasure or if it was study literature. Those respondents who answered that they did not read any weekly magazine or other magazine the day before were asked if they had been reading any during the last week. Furthermore respondents were asked about their radio listening habits including which channel the respondent listened to and if he/she listened to their local radio station or any foreign radio station. There is also information on access to equipment such as remote control, text television, stereo television, video recorder, satellite television, or parabolic aerial. Other information deals with the respondent´s possibility to watch Danish, Finnish and Norvegian television channels as well as TV4, channel 5, or local television. Background variables includes information on age, gender, education, occupation, and household composition.
Syfte:
Beskriva tendenser och förändringar i människors nyttjande av massmedier.
Sweden