Media Barometer 1991

This study is part of the collection Media barometer

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Creator/Principal investigator(s)

Radio Sweden

Description

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1991 the respondents were asked if they had been listening to a record player or a tape recorder the day before. If so, they were asked for how long period. Respondents answering that they did not listen to record player or tape recorder the day before were asked when they last did so. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked if they were reading the books for their own pleasure or if it was study literature. Those respondents who answered that they did not read any paper, magazine or book the day before were asked when they last did so. Furthermore respondents were asked about their radio listening habits including which channel the respondent listened to and if he/she lis

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Subject area

Responsible department/unit

Creator/Principal investigator(s)

Radio Sweden

Identifiers

SND-ID: SND 0617

Description

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1991 the respondents were asked if they had been listening to a record player or a tape recorder the day before. If so, they were asked for how long period. Respondents answering that they did not listen to record player or tape recorder the day before were asked when they last did so. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked if they were reading the books for their own pleasure or if it was study literature. Those respondents who answered that they did not read any paper, magazine or book the day before were asked when they last did so. Furthermore respondents were asked about their radio listening habits including which channel the respondent listened to and if he/she lis

... Show more..

Language

Swedish

Time period(s) investigated

1991-01-01 — 1991-12-01

Geographic spread

Geographic location: Sweden

Unit of analysis

Population

Individuals aged 3-99 years

Sampling procedure

Probability: Simple random

Data contains personal data

No

Subject area

Associated documentation

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Publications

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Björkvist Hellingwerf, K. (1992) Mediebarometern 1979-1991. Report no. 18. Göteborg: Department of Journalism and Mass Communication.
Libris

Publik- och programforskning (PUB), Sveriges Radio (1991) Mediebarometern 1991. Stockholm: Swedish Broadcasting Corporation.
Google Books
ISBN: 9789175527505

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Version 1.0

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Media barometer 1991

Citation

Radio Sweden (2006). <em>Media barometer 1991</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002340">https://doi.org/10.5878/002340</a>

Creator/Principal investigator(s)

Radio Sweden

Data format / data structure

Numeric

Data collection

Mode of collection: Telephone interview

Time period(s) for data collection: 1991-01-01 — 1991-12-01

Data collector: Radio Sweden

Source of the data: Population group

Variables

75

Number of individuals/objects

1776

Published: 1998-01-01
Last updated: 2019-02-06