The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1991 the respondents were asked if they had been listening to a record player or a tape recorder the day before. If so, they were asked for how long period. Respondents answering that they did not listen to record player or tape recorder the day before were asked when they last did so. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked if they were reading the books for their own pleasure or if it was study literature. Those respondents who answered that they did not read any paper, magazine or book the day before were asked when they last did so. Furthermore respondents were asked about their radio listening habits including which channel the respondent listened to and if he/she lis... Show more..
Describe the trends and changes in people's use of mass media. Show less..
Data contains personal data
Unit of analysis
Individuals aged 3-99 years
Time period(s) investigated
1991-01-01 – 1991-12-01
Geographic location: Sweden
(CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)
Björkvist Hellingwerf, K. (1992) Mediebarometern 1979-1991. Report no. 18. Göteborg: Department of Journalism and Mass Communication.
Publik- och programforskning (PUB), Sveriges Radio (1991) Mediebarometern 1991. Stockholm: Swedish Broadcasting Corporation.
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Data format / data structure
- Mode of collection: Telephone interview
- Time period(s) for data collection: 1991-01-01–1991-12-01
- Data collector: Radio Sweden
- Source of the data: Population group
Number of individuals/objects