Media Barometer 1991

This study is part of the collection Media barometer

Creator/Principal investigator(s):

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1991 the respondents were asked if they had been listening to a record player or a tape recorder the day before. If so, they were asked for how long period. Respondents answering that they did not listen to record player or tape recorder the day before were asked when they last did so. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked if they were reading the books for their own pleasure or if it was study literature. Those respondents who answered that they did not read any paper, magazine or book the day before were asked when they last did so. Furthermore respondents were asked about their radio listening habits including which channel the respondent listened to and if he/she lis

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Principal organisation:

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Responsible department/unit:

Creator/Principal investigator(s):

Identifiers:

SND-ID: SND 0617

Purpose:

Describe the trends and changes in people's use of mass media.

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1991 the respondents were asked if they had been listening to a record player or a tape recorder the day before. If so, they were asked for how long period. Respondents answering that they did not listen to record player or tape recorder the day before were asked when they last did so. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked if they were reading the books for their own pleasure or if it was study literature. Those respondents who answered that they did not read any paper, magazine or book the day before were asked when they last did so. Furthermore respondents were asked about their radio listening habits including which channel the respondent listened to and if he/she lis

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Language:

Swedish

Time period(s) investigated:

1991-01-01 — 1991-12-01

Geographic spread:

Geographic location: Sweden

Unit of analysis:

Population:

Individuals aged 3-99 years

Sampling procedure:

Probability: Simple random

Publications

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Björkvist Hellingwerf, K. (1992) Mediebarometern 1979-1991. Report no. 18. Göteborg: Department of Journalism and Mass Communication.
Libris

Publik- och programforskning (PUB), Sveriges Radio (1991) Mediebarometern 1991. Stockholm: Swedish Broadcasting Corporation.
Google Books

If you have published anything based on these data, please notify us with a reference to your publication(s).

Version 1.0:

2006-07-17 doi:10.5878/002340

Available documentation:

Media barometer 1991

Citation:

Radio Sweden (2006). Media barometer 1991. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002340

Data format / data structure:

Numeric

Data collection:

Mode of collection: Telephone interview

Time period(s) for data collection: 1991-01-01 — 1991-12-01

Data collector: Radio Sweden

Source of the data: Population group

Variables:

75

Number of individuals/objects:

1776