Media Barometer 1994

This study is part of the collection Media barometer

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1994 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers and radio listeners were asked about which channels they had watched/listened to. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked what kind of literature they were reading.

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Principal organisation:

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Identifiers:

SND-ID: SND 0620

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1994 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers and radio listeners were asked about which channels they had watched/listened to. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked what kind of literature they were reading.

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Language:

Swedish

Time period(s) investigated:

1994-02-21 — 1994-12-13

Geographic spread:

Geographic location: Sweden

Unit of analysis:

Population:

Individuals aged 9-79 years

Sampling procedure:

Probability: Simple random

Publications

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Björkvist Hellingwerf, K. (1995) Mediebarometern 1979-1994. Report no. 48. Göteborg: Department of Journalism and Mass Communication.
Libris

Nordicom (1995) Nordicom-Sveriges Mediebarometer 1994. MedieNotiser, No. 1, 1995. Göteborg: Nordicom.

If you have published anything based on these data, please notify us with a reference to your publication(s).

Version 1.0:

2000-08-01 doi:10.5878/001022

Available documentation:

Media barometer 1994

Citation:

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research (2000). Media barometer 1994. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/001022

Data format / data structure:

Numeric

Data collection:

Mode of collection: Telephone interview

Time period(s) for data collection: 1994-02-21 — 1994-12-13

Data collector: Svenska Gallupinstitutet AB

Source of the data: Population group

Variables:

134

Number of individuals/objects:

2264