Media Barometer 1996

This study is part of the collection Media barometer

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Creator/Principal investigator(s)

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Description

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1996 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers and radio listeners were asked about which channels they had watched/listened to. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked what kind of literature they were reading

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Subject area

Creator/Principal investigator(s)

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Identifiers

SND-ID: SND 0622

Description

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1996 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers and radio listeners were asked about which channels they had watched/listened to. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked what kind of literature they were reading

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Language

Swedish

Time period(s) investigated

1996-01-31 — 1996-12-10

Geographic spread

Geographic location: Sweden

Unit of analysis

Population

Individuals aged 9-79 years

Sampling procedure

Probability: Simple random

Data contains personal data

No

Subject area

Associated documentation

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Publications

Nordicom (1997) Nordicom-Sveriges Mediebarometer 1996. MedieNotiser, No. 1, 1997. Göteborg: Nordicom.

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Version 1.0

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Media barometer 1996

Citation

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research (2000). <em>Media barometer 1996</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/001024">https://doi.org/10.5878/001024</a>

Creator/Principal investigator(s)

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Data format / data structure

Numeric

Data collection

Mode of collection: Telephone interview

Time period(s) for data collection: 1996-01-31 — 1996-12-10

Data collector: Svenska Gallupinstitutet AB

Source of the data: Population group

Variables

285

Number of individuals/objects

2248

Published: 1998-01-01
Last updated: 2019-02-06