Media barometer 1998

SND-ID: snd0726-1. Version: 1.0. DOI: https://doi.org/10.5878/000872

Is part of collection at SND: Media barometer

Citation

Creator/Principal investigator(s)

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Research principal

University of Gothenburg - Nordicom - Nordic Information Centre for Media and Communication Research rorId

Description

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1998 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers and radio listeners were asked about which channels they had watched/listened to. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked what kind of literature they were reading

... Show more..
The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1998 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers and radio listeners were asked about which channels they had watched/listened to. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked what kind of literature they were reading and paper and magazine readers were asked about what kind of paper/magazine they read. Those respondents who answered that they did not read any paper, magazine or book the day before were asked when they last did so. The survey also includes detailed information on at what time the day before the respondent spent time reading morning paper, evening paper, listening to the radio or watching television. There is also more detailed information on which news magazines the respondent watched. The respondents also had to state what kind of advertisements they had been reading/looking to during the last week. A number of questions dealt with computer usage at home and at work respectively, and the usage of Internet at home and at work. Background variables includes information on age, gender, education, occupation, and household composition.

Purpose:

Describe the trends and changes in people's use of mass media. Show less..

Data contains personal data

No

Language

Method and outcome

Unit of analysis

Population

Individuals aged 9-79 years

Sampling procedure

Time period(s) investigated

1998-01-01 – 1998-12-01

Variables

338

Number of individuals/objects

2251

Data format / data structure

Data collection
  • Mode of collection: Telephone interview
  • Time period(s) for data collection: 1998-01-01 – 1998-12-01
  • Data collector: Svenska Gallupinstitutet AB
  • Source of the data: Population group
Geographic coverage

Geographic spread

Geographic location: Sweden

Administrative information

Responsible department/unit

Nordicom - Nordic Information Centre for Media and Communication Research

Topic and keywords

Research area

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Information society (CESSDA Topic Classification)

Media (CESSDA Topic Classification)

Publications

Nordicom (1999) Nordicom-Sveriges Mediebarometer 1998. MedieNotiser, No. 1, 1999. Göteborg: Nordicom.

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Published: 2000-11-02
Last updated: 2019-02-06