Media Barometer 1998

This study is part of the collection Media barometer

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Creator/Principal investigator(s):

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1998 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers and radio listeners were asked about which channels they had watched/listened to. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked what kind of literature they were reading

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Subject area:

media, information society (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Responsible department/unit:

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Creator/Principal investigator(s):

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Identifiers:

SND-ID: SND 0726

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1998 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers and radio listeners were asked about which channels they had watched/listened to. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked what kind of literature they were reading

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Language:

Swedish

Time period(s) investigated:

1998-01-01 — 1998-12-01

Geographic spread:

Geographic location: Sweden

Unit of analysis:

Population:

Individuals aged 9-79 years

Sampling procedure:

Probability: Simple random

Subject area:

media, information society (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Publications

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Nordicom (1999) Nordicom-Sveriges Mediebarometer 1998. MedieNotiser, No. 1, 1999. Göteborg: Nordicom.

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Version 1.0:

2000-11-02 doi:10.5878/000872

Media barometer 1998

Suggested citation:

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research. University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research (2000). Media barometer 1998. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/000872

Creator/Principal investigator(s):

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Data format / data structure:

Numeric

Data collection:

Mode of collection: Telephone interview

Time period(s) for data collection: 1998-01-01 — 1998-12-01

Data collector: Svenska Gallupinstitutet AB

Source of the data: Population group

Variables:

338

Number of individuals/objects:

2251

Published: 2000-01-01
Last updated: 2019-02-06