10.5878/000872
Nordicom - Nordic Information Centre for Media and Communication Research, University of Gothenburg
Media barometer 1998
Mediebarometern 1998
University of Gothenburg
2000
newspaper readership
tidnings läsekrets
periodicals readership
tidskriftsläsare
listening to music
musiklyssnande
book use
bokanvändning
local broadcasting
lokalsändningar
radio stations
radiostationer
satellite television
satellit-tv
television channels
tv-kanaler
television news
tv-nyheter
advertising
reklam
internet
internet
internet access
internetåtkomst
electronic mail
elektronisk post
audio and video equipment
ljud- och videoutrustning
information retrieval
informationssökning
teletext
text-tv
computers
datorer
households
hushåll
radio listening
radiolyssnande
reading (activity)
läsande
television
television
radio
radio
television programmes
tv-program
equipment
utrustning
mass communication
masskommunikation
access to information and communications technology
tillgång till informations- och kommunikationsteknologi
leisure time activities
fritidsaktiviteter
data transmission
dataöverföring
information use
informationsanvändning
readership
läsekrets
broadcasting
radio och tv
communication networks
kommunikationsnätverk
electronic equipment
elektronisk utrustning
news transmission
nyhetssändningar
mass media
massmedia
information and communications technology
informations- och kommunikationsteknologi
news
nyheter
mass media use
mediaanvändning
telecommunications
telekommunikation
technical infrastructure
teknisk infrastruktur
communications
kommunikation
technology and innovation
teknologi
scientific research
naturvetenskaplig forskning
science and technology
vetenskap och teknologi
Social Sciences
Samhällsvetenskap
Media Studies
Medievetenskap
Information society
Informationssamhället
Media
Media
Media and Communications
Medie- och kommunikationsvetenskap
MEDIA, COMMUNICATION AND LANGUAGE
MEDIA, KOMMUNIKATION OCH SPRÅK
2000-11-02
1998-01-01/1998-12-01
1998-01-01/1998-12-01
swe
10.5878/000357
670.22 KiB
338 variables
2251 cases
1.0
The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1998 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers and radio listeners were asked about which channels they had watched/listened to. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked what kind of literature they were reading and paper and magazine readers were asked about what kind of paper/magazine they read. Those respondents who answered that they did not read any paper, magazine or book the day before were asked when they last did so. The survey also includes detailed information on at what time the day before the respondent spent time reading morning paper, evening paper, listening to the radio or watching television. There is also more detailed information on which news magazines the respondent watched. The respondents also had to state what kind of advertisements they had been reading/looking to during the last week. A number of questions dealt with computer usage at home and at work respectively, and the usage of Internet at home and at work. Background variables includes information on age, gender, education, occupation, and household composition.
Purpose:
Describe the trends and changes in people's use of mass media.
Mediebarometern genomfördes första gången 1979 och har sedan dess genomförts varje år. Undersökningen avser att belysa hur stor andel av den svenska befolkningen som en genomsnittlig dag tagit del av ett antal enskilda medier. Syftet är att beskriva tendenser och förändringar i människors utnyttjande av massmedier.
Syfte:
Beskriva tendenser och förändringar i människors nyttjande av massmedier.
Sweden