Media Barometer 1999

This study is part of the collection Media barometer

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1999 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers were asked about which channels they had watched. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Readers of morning and evening papers were asked if they read the printed version or the internet versi

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Principal organisation:

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Identifiers:

SND-ID: SND 0744

Purpose:

Describe the trends and changes in people's use of mass media.

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1999 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers were asked about which channels they had watched. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Readers of morning and evening papers were asked if they read the printed version or the internet versi

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Language:

Swedish

Time period(s) investigated:

1999-01-01 — 1999-12-01

Geographic spread:

Geographic location: Sweden

Unit of analysis:

Population:

Individuals aged 9-79 years

Sampling procedure:

Probability: Simple random

Publications

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Nordicom (2000) Nordicom-Sveriges Mediebarometer 1999. MedieNotiser, No. 1, 2000. Göteborg: Nordicom.

If you have published anything based on these data, please notify us with a reference to your publication(s).

Version 1.0:

2001-10-10 doi:10.5878/000978

Available documentation:

Dataset SND 0744-001

Media barometer 1999

Citation:

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research (2001). Media barometer 1999. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/000978

Data format / data structure:

Numeric

Data collection:

Time period(s) for data collection: 1999-01-01 — 1999-12-01

Source of the data: Population group

Variables:

372

Number of individuals/objects:

2316

Version 1.0:

2001-10-10 doi:10.5878/000979

Available documentation:

Dataset SND 0744-002

Media barometer 1999 - Radio channels

Citation:

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research (2001). Media barometer 1999 - Radio channels. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/000979

Data format / data structure:

Numeric

Data collection:

Time period(s) for data collection: 1999-01-01 — 1999-12-01

Source of the data: Population group

Variables:

79

Number of individuals/objects:

2399