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Media Barometer 1999

SND-ID: SND 0744

This study is part of the collection Media barometer

Overview
Data and documentation

Creator/Principal investigator(s)

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Description

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1999 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers were asked about which channels they had watched. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Readers of morning and evening papers were asked if they read the printed version or the internet version. Book readers were also asked what kind of literature they were reading, and paper and magazine readers were asked about what kind of paper/magazine they read. Those respondents who answered that they did not read any paper, magazine or book the day before were asked when they last did so. The survey also includes detailed information on at what time the day before the respondent spent time reading morning paper, evening paper, listening to the radio or watching television. There is also more detailed information on which news magazines the respondent watched. The respondents also had to state what kind of advertisments they had been reading/looking to during the last week. A number of questions dealt with computer usage at home and at work respectively, and the usage of Internet at home and at work. Background variables includes information on age, gender, education, occupation, and household composition. Questions about which radio channels the respondent listened to are not asked in the main survey. These questions are put in a separate survey.

Purpose:

Describe the trends and changes in people's use of mass media. Show less..

Language

Swedish

Research principal, contributors, and funding

Research principal

University of Gothenburg

Responsible department/unit

Nordicom - Nordic Information Centre for Media and Communication Research

Protection and ethical review

Data contains personal data

Method and time period

Unit of analysis

Individual

Population

Individuals aged 9-79 years

Time Method

Longitudinal: Trend/Repeated cross-section

Sampling procedure

Probability: Simple random

Time period(s) investigated

1999-01-01 – 1999-12-01

Geographic coverage

Geographic spread

Geographic location: Sweden

Topic and keywords

Research area

Media, Information society (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords

newspaper readership, periodicals readership, listening to music, book use, local broadcasting, radio stations, satellite television, television channels, advertising, television viewing, internet, internet access, electronic mail, audio and video equipment, information retrieval, computers, households, radio listening, reading (activity)

Publications

Nordicom (2000) Nordicom-Sveriges Mediebarometer 1999. MedieNotiser, No. 1, 2000. Göteborg: Nordicom.

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Dataset 1

Media barometer 1999

Associated documentation

0744q.pdf

0744.html

0744.radio.html

Version 1.0

2001-10-10
https://doi.org/10.5878/000978

Citation

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research (2001). Media barometer 1999. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/000978

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Data format / data structure

Numeric

Creator/Principal investigator(s)

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Data collection

Time period(s) for data collection: 1999-01-01–1999-12-01
Source of the data: Population group

Variables

372

Number of individuals/objects

2316

Dataset 2

Media barometer 1999 - Radio channels

Associated documentation

0744q.pdf

0744.html

0744.radio.html

Version 1.0

2001-10-10
https://doi.org/10.5878/000979

Citation

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research (2001). Media barometer 1999 - Radio channels. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/000979

Download citation

Data format / data structure

Numeric

Creator/Principal investigator(s)

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Data collection

Time period(s) for data collection: 1999-01-01–1999-12-01
Source of the data: Population group

Variables

Number of individuals/objects

2399

Published: 2001-01-01

Last updated: 2019-11-15

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