Media Barometer 2001

This study is part of the collection Media barometer

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.
In 2001 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers were asked about which channels they had watched. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Readers of morning and evening papers were asked if they read the printed version or the internet versi

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Principal organisation:

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Identifiers:

SND-ID: SND 0803

Purpose:

Describe trends and changes in the use of mass media

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.
In 2001 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers were asked about which channels they had watched. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Readers of morning and evening papers were asked if they read the printed version or the internet versi

... Show more..

Language:

Swedish

Time period(s) investigated:

2001-01-16 — 2001-11-27

Geographic spread:

Geographic location: Sweden

Highest geographic unit:

Country

Unit of analysis:

Population:

Individuals aged 3-99 years

Sampling procedure:

Probability: Simple random

Publications

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Nordicom (2002) Nordicom-Sveriges Mediebarometer 2001. MedieNotiser, No. 1, 2002. Göteborg: Nordicom.

If you have published anything based on these data, please notify us with a reference to your publication(s).

Version 1.0:

2004-10-25 doi:10.5878/000866

Available documentation:

Media barometer 2001

Citation:

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research (2004). Media barometer 2001. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/000866

Data format / data structure:

Numeric

Data collection:

Mode of collection: Telephone interview

Time period(s) for data collection: 2001-01-16 — 2001-11-27

Data collector: Svenska Gallupinstitutet AB

Source of the data: Population group

Variables:

600

Number of individuals/objects:

2388