Media Barometer 2001
This study is part of the collection Media barometer
Order collection
Order data
Creator/Principal investigator(s)
University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research
Description
The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.
In 2001 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers were asked about which channels they had watched. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Readers of morning and evening papers were asked if they read the printed version or the internet versi
Subject area
Media, Information society, Leisure, tourism and sport
(CESSDA Topic Classification)
Social Sciences, Media Studies
(The Swedish standard of fields of research 2011)
Keywords
newspaper readership, periodicals readership, listening to music, reading habits, book use, reading, household composition, listening to the radio, local broadcasting, radio stations, satellite television, television channels, television news, advertising, television viewing, internet, personal computers, internet access, electronic mail, audio and video equipment, information retrieval, teletext
Principal organisation
Accessibility status
Responsible department/unit
University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research
Creator/Principal investigator(s)
University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research
Identifiers
SND-ID: SND 0803
Description
The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.
In 2001 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers were asked about which channels they had watched. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Readers of morning and evening papers were asked if they read the printed version or the internet versi
Language
Swedish
Time period(s) investigated
2001-01-16 — 2001-11-27
Geographic spread
Geographic location: Sweden
Highest geographic unit
Country
Unit of analysis
Population
Individuals aged 3-99 years
Time Method
Sampling procedure
Subject area
Media, Information society, Leisure, tourism and sport
(CESSDA Topic Classification)
Social Sciences, Media Studies
(The Swedish standard of fields of research 2011)
Keywords
newspaper readership, periodicals readership, listening to music, reading habits, book use, reading, household composition, listening to the radio, local broadcasting, radio stations, satellite television, television channels, television news, advertising, television viewing, internet, personal computers, internet access, electronic mail, audio and video equipment, information retrieval, teletext
Is part of collection at SND
Publications
Nordicom (2002) Nordicom-Sveriges Mediebarometer 2001. MedieNotiser, No. 1, 2002. Göteborg: Nordicom.
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Version 1.0
2004-10-25
https://doi.org/10.5878/000866
Media barometer 2001
Suggested citation
Creator/Principal investigator(s)
University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research
Data format / data structure
Numeric
Data collection
Mode of collection: Telephone interview
Time period(s) for data collection: 2001-01-16 — 2001-11-27
Data collector: Svenska Gallupinstitutet AB
Source of the data: Population group
Variables
600
Number of individuals/objects
2388