Media Barometer 2001
This study is part of the collection Media barometer
Creator/Principal investigator(s):
Description:
The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.
In 2001 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers were asked about which channels they had watched. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Readers of morning and evening papers were asked if they read the printed version or the internet versi
Subject area:
information society, leisure, tourism and sport, media
(CESSDA Topic Classification)
Media Studies, Social Sciences
(The Swedish standard of fields of research 2011)
Keywords:
newspaper readership, periodicals readership, listening to music, reading habits, book use, reading, household composition, listening to the radio, local broadcasting, radio stations, satellite television, television channels, television news, advertising, television viewing, internet, personal computers, internet access, electronic mail, audio and video equipment, information retrieval, teletext
Principal organisation:
Accessibility status:
Order data
Responsible department/unit:
Creator/Principal investigator(s):
Identifiers:
SND-ID: SND 0803
Purpose:
Description:
The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.
In 2001 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers were asked about which channels they had watched. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Readers of morning and evening papers were asked if they read the printed version or the internet versi
Language:
Swedish
Time period(s) investigated:
2001-01-16 — 2001-11-27
Geographic spread:
Geographic location: Sweden
Highest geographic unit:
Country
Unit of analysis:
Population:
Individuals aged 3-99 years
Time Method:
Sampling procedure:
Subject area:
information society, leisure, tourism and sport, media
(CESSDA Topic Classification)
Media Studies, Social Sciences
(The Swedish standard of fields of research 2011)
Keywords:
newspaper readership, periodicals readership, listening to music, reading habits, book use, reading, household composition, listening to the radio, local broadcasting, radio stations, satellite television, television channels, television news, advertising, television viewing, internet, personal computers, internet access, electronic mail, audio and video equipment, information retrieval, teletext
Is part of collection at SND:
Available documentation:
Download metadata:
Publications
Nordicom (2002) Nordicom-Sveriges Mediebarometer 2001. MedieNotiser, No. 1, 2002. Göteborg: Nordicom.
If you have published anything based on these data, please notify us with a reference to your publication(s).
Version 1.0:
2004-10-25
doi:10.5878/000866
Available documentation:
Media barometer 2001
Citation:
University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research (2004). Media barometer 2001. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/000866
Data format / data structure:
Numeric
Data collection:
Mode of collection: Telephone interview
Time period(s) for data collection: 2001-01-16 — 2001-11-27
Data collector: Svenska Gallupinstitutet AB
Source of the data: Population group
Variables:
600
Number of individuals/objects:
2388