University of Gothenburg, SOM Institute
Since 1986 the SOM-institute has been carrying out an annual nation-wide survey of Swedish opinions. This is accordingly the twentyfirst survey in this series. The SOM-institute is a collaboration between three departments at Göteborg University: the Institute for Journalism and Mass Communication, the Department of Political Science, and the School of Public Administration. Since 1998 the survey includes two nation representative samples and uses two different mail questionnaires. One of the questionnaires mainly deals with questions on politics, economy and working life, while the other mainly deals with media, culture and health.
In 2006 approximately one fourth of the questions asked in the two questionnaires are common for both samples, for example questions about media habits, political attitudes, leisure activities, and social background. The questionnaire on politics include ten different subject fields: news and media; politics, society and democracy; Sweden's relations to the surrounding world; possession of technical equipment and internet; society and public service; environment a
In 2006 approximately one fourth of the questions asked in the two questionnaires are common for both samples, for example questions about media habits, political attitudes, leisure activities, and social background. The questionnaire on politics include ten different subject fields: news and media; politics, society and democracy; Sweden's relations to the surrounding world; possession of technical equipment and internet; society and public service; environment and energy; knowledge and society; activities, interests, and values; work life; and background questions. The media questionnaire is divided into eleven subject fields: news and papers; politics, society and democracy; television and radio; possession of technical equipment, internet and mobile telephony; periodicals, books and libraries; movies and theatre; media and society; the dog in society; activities, interests, and values; work life and background questions.
The main purpose is to establish time series that enable researchers to analyse how various changes in society affect people's attitudes and behaviour. Show less..
Data contains personal data
Geographic location: Sweden
Lowest geographic unit
Highest geographic unit
Media, Environment and conservation, Energy and natural resources, Political behaviour and attitudes, International politics and organisations, Leisure, tourism and sport
Social Sciences, Political Science, Media Studies (The Swedish standard of fields of research 2011)
mass media, population migration, energy, environment, health, leisure time, trust, environmental conservation, voting, european union, political interest, local government services, nuclear energy, newspaper readership, periodicals readership, membership, drinking behaviour, cinema attendance, party identification, information sources, book use, television channels, television advertising, news, television programmes, theatre attendance, energy policy, radioactive wastes, professional ethics, privatization, journalism, taxation, television viewing, research, religious affiliation, language skills, internet, internet access, audio and video equipment, mobile communication, referendums, democracy, internal politics, political parties, political leaders, clubs, leisure time activities, radio listening, cors
Holmberg, Sören & Weibull, Lennart (eds.) (2007) Det nya Sverige : trettiosju kapitel om politik, medier och samhälle : SOM-undersökningen 2006. SOM report 41. Göteborg: SOM institute. ISBN: 978-91-89673-11-3.
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Data format / data structure
University of Gothenburg, SOM Institute
- Mode of collection: Self-administered questionnaire: paper
- Time period(s) for data collection: 2006-09-08–2007-02-15
- Data collector: ScandInfo Marketing Research
- Instrument: Merged questionnaire (1-2) (Questionnaire)
- Instrument: Questionnaire 1 (politics) (Questionnaire)
- Instrument: Questionnaire 2 (mass media) (Questionnaire)
- Sample size: 6050
- Number of responses: 3336
- Non response size: 2714
- Cause of non response - No contact/refusal: 2221
- Cause of non response - Respondent unable to participate: 493
- Source of the data: Population group
Number of individuals/objects
Response rate/participation rate