Media Barometer 2005

This study is part of the collection Media barometer

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The study intends to highlight the proportion of the Swedish population having used on an average day in each year studied a number of specific media: radio, television, teletext, video, movies, audio cassette, record player / CD, newspaper, tabloid, weekly / monthly newspaper, magazine and book (from 1995 are also direct mail and new media technologies are included); a specific area is related to Internet use.

Principal organisation:

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Identifiers:

SND-ID: SND 0859

Purpose:

Describe the trends and changes in people's use of mass media.

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The study intends to highlight the proportion of the Swedish population having used on an average day in each year studied a number of specific media: radio, television, teletext, video, movies, audio cassette, record player / CD, newspaper, tabloid, weekly / monthly newspaper, magazine and book (from 1995 are also direct mail and new media technologies are included); a specific area is related to Internet use.

Language:

Swedish

Time period(s) investigated:

2005-01-31 — 2005-12-12

Geographic spread:

Geographic location: Sweden

Highest geographic unit:

Country

Unit of analysis:

Population:

Individuals aged 9-79 years

Sampling procedure:

Probability: Stratified
Probability: Simple random
Data collection was performed for 42 randomly selected days during the periods from 31/1 to 20/6 and 19/8 to 12/12 2005. The selection of interview days was stratified to achieve a balance between the different days of the week, which means that the interviews were conducted on 6 over the year distributed Mondays, Tuesdays, Wednesdays, etc. The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the population register and included 5860 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong number, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 5223 people was achieved. Of these, interviews were conducted with 3436 people. This means that the survey has a response rate of 70 percent. The proportion of pronounced refusals was 15 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.

Publications

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Nordicom Sverige. 2006. Nordicom-Sveriges Mediebarometer 2005. Nordicom Sverige. ISSN: 1101-4539

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Version 1.0:

2009-12-01 doi:10.5878/002335

Media barometer 2005

Citation:

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research (2009). Media barometer 2005. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002335

Data format / data structure:

Numeric

Data collection:

Mode of collection: Telephone interview

Time period(s) for data collection: 2005-01-31 — 2005-06-20

Data collector: ARS Research AB

Source of the data: Population group

Mode of collection: Telephone interview

Time period(s) for data collection: 2005-08-19 — 2005-12-12

Data collector: ARS Research AB

Source of the data: Population group

Time period(s) investigated:

2005-01-31 — 2005-12-12

Variables:

604

Number of individuals/objects:

3436

Response rate/participation rate:

70