Media Barometer 2005

This study is part of the collection Media barometer

Creator/Principal investigator(s):

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The study intends to highlight the proportion of the Swedish population having used on an average day in each year studied a number of specific media: radio, television, teletext, video, movies, audio cassette, record player / CD, newspaper, tabloid, weekly / monthly newspaper, magazine and book (from 1995 are also direct mail and new media technologies are included); a specific area is related to Internet use.

Purpose:

Describe the trends and changes in people's use of mass media.

Principal organisation:

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Responsible department/unit:

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Creator/Principal investigator(s):

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Identifiers:

SND-ID: SND 0859

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The study intends to highlight the proportion of the Swedish population having used on an average day in each year studied a number of specific media: radio, television, teletext, video, movies, audio cassette, record player / CD, newspaper, tabloid, weekly / monthly newspaper, magazine and book (from 1995 are also direct mail and new media technologies are included); a specific area is related to Internet use.

Purpose:

Describe the trends and changes in people's use of mass media.

Language:

Swedish

Time period(s) investigated:

2005-01-31 — 2005-12-12

Geographic spread:

Geographic location: Sweden

Lowest geographic unit:

Country

Highest geographic unit:

Country

Unit of analysis:

Population:

Individuals aged 9-79 years

Sampling procedure:

Probability: Stratified
Probability: Simple random

Publications

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Nordicom Sverige. 2006. Nordicom-Sveriges Mediebarometer 2005. Nordicom Sverige. ISSN: 1101-4539

If you have published anything based on these data, please notify us with a reference to your publication(s).

Version 1.0:

2009-12-01 doi:10.5878/002335

Media barometer 2005

Suggested citation:

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research. University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research (2009). Media barometer 2005. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002335

Creator/Principal investigator(s):

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Data format / data structure:

Numeric

Data collection:

Mode of collection: Telephone interview

Time period(s) for data collection: 2005-01-31 — 2005-06-20

Data collector: ARS Research AB

Source of the data: Population group

Mode of collection: Telephone interview

Time period(s) for data collection: 2005-08-19 — 2005-12-12

Data collector: ARS Research AB

Source of the data: Population group

Time period(s) investigated:

2005-01-31 — 2005-12-12

Variables:

604

Number of individuals/objects:

3436

Response rate/participation rate:

70

Published: 2008-01-01