Media Barometer 2006

This study is part of the collection Media barometer

Creator/Principal investigator(s):

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.

Purpose:

Describe the trends and changes in people's use of mass media.

Subject area:

media, information society, leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords:

mass media, mass media exposure, information and communications technology, newspaper readership, periodicals readership, listening to music, cinema attendance, reading habits, book use, reading, household composition, listening to the radio, local broadcasting, radio stations, satellite television, television channels, cable television, television advertising, television news, television programmes, local press, advertising, press advertising, access to computers, television viewing, internet, personal computers, internet access, electronic mail, audio and video equipment, teletext, mobile communication, mass communication

Principal organisation:

University of Gothenburg

Accessibility status:

Access to data through SND
Access to data is restricted

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Responsible department/unit:

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Creator/Principal investigator(s):

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Identifiers:

SND-ID: SND 0860

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.

Purpose:

Describe the trends and changes in people's use of mass media.

Language:

Swedish

Time period(s) investigated:

2006

Geographic spread:

Geographic location: Sweden

Lowest geographic unit:

Country

Highest geographic unit:

Country

Unit of analysis:

Population:

Individuals aged 9-79 years

Time Method:

Sampling procedure:

Probability: Stratified
Probability: Simple random

Subject area:

media, information society, leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords:

mass media, mass media exposure, information and communications technology, newspaper readership, periodicals readership, listening to music, cinema attendance, reading habits, book use, reading, household composition, listening to the radio, local broadcasting, radio stations, satellite television, television channels, cable television, television advertising, television news, television programmes, local press, advertising, press advertising, access to computers, television viewing, internet, personal computers, internet access, electronic mail, audio and video equipment, teletext, mobile communication, mass communication

Is part of collection at SND:

Media barometer

Available documentation:

0860q.pdf

Download metadata:

Publications

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Nordicom Sverige. 2007. Nordicom-Sveriges Mediebarometer 2006. Nordicom Sverige. ISBN: 978-91-86523-22-0

If you have published anything based on these data, please notify us with a reference to your publication(s).

Version 1.0:

2009-12-01 doi:10.5878/002334

Media barometer 2006

Suggested citation:

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research. University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research (2009). Media barometer 2006. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002334

Creator/Principal investigator(s):

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Keywords:

mass media, mass media exposure, newspaper readership, periodicals readership, listening to music, reading habits, book use, reading, household composition, listening to the radio, local broadcasting, satellite television, television channels, cable television, television advertising, television news, television programmes, local press, advertising, press advertising, access to computers, television viewing, internet, internet access, electronic mail, audio and video equipment, teletext, mobile communication, mass communication

Data format / data structure:

Numeric

Data collection:

Mode of collection: Telephone interview

Time period(s) for data collection: 2006-02-03 — 2006-12-06

Data collector: ARS Research AB

Source of the data: Population group

Mode of collection: Telephone interview

Time period(s) for data collection: 2006-08-19 — 2006-12-11

Data collector: ARS Research AB

Source of the data: Population group

Time period(s) investigated:

2006-02-03 — 2006-12-11

Variables:

560

Number of individuals/objects:

4150

Response rate/participation rate:

65

Published: 2008-01-01