Creator/Principal investigator(s)
University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research
Description
Purpose:
Describe the trends and changes in people's use of mass media.
Language
Swedish
Research principal
Responsible department/unit
Nordicom - Nordic Information Centre for Media and Communication Research
Data contains personal data
No
Unit of analysis
Population
Individuals aged 9-79 years
Time Method
Sampling procedure
Time period(s) investigated
2007
Geographic spread
Geographic location: Sweden
Lowest geographic unit
Country
Highest geographic unit
Country
Research area
Media, Information society, Leisure, tourism and sport
(CESSDA Topic Classification)
Social Sciences, Media Studies
(The Swedish standard of fields of research 2011)
Keywords
mass media, mass media exposure, information and communications technology, newspaper readership, periodicals readership, listening to music, television, cinema attendance, book use, local broadcasting, radio stations, satellite television, television channels, cable television, television advertising, television news, television programmes, local press, advertising, press advertising, television viewing, internet, internet access, electronic mail, audio and video equipment, information retrieval, teletext, mobile communication, access to information and communications technology, computers, households, radio listening, reading (activity)
Nordicom Sverige. 2008. Nordicom-Sveriges Mediebarometer 2007. Nordicom Sverige. ISBN: 978-91-89471-62-7.
ISBN:
978-91-89471-62-7
ISSN:
1101-4539
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Associated documentation
Version 1.0
https://doi.org/10.5878/002333
Citation
Download citation
Data format / data structure
Numeric
Creator/Principal investigator(s)
University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research
Keywords
mass media exposure, information and communications technology, newspaper readership, periodicals readership, listening to music, television, cinema attendance, book use, local broadcasting, radio stations, satellite television, television channels, cable television, television advertising, television news, television programmes, local press, press advertising, television viewing, internet access, electronic mail, audio and video equipment, teletext, access to information and communications technology, computers, households, radio listening
Time period(s) investigated
2007-01-31 – 2007-12-12
Variables
631
Number of individuals/objects
4187
Response rate/participation rate
65%