Media Barometer 2007

This study is part of the collection Media barometer

Principal organisation:

University of Gothenburg

Accessibility status:

Access to data through SND
Access to data is restricted

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Responsible department/unit:

Creator/Principal investigator(s):

Identifiers:

SND-ID: SND 0873

Purpose:

Describe the trends and changes in people's use of mass media.

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.

Language:

Swedish

Time period(s) investigated:

2007

Geographic spread:

Geographic location: Sweden

Highest geographic unit:

Country

Unit of analysis:

Population:

Individuals aged 9-79 years

Time Method:

Sampling procedure:

Probability: Stratified
Probability: Simple random
Data collection was performed for 42 randomly selected days during the periods from 31/1 to 13/6 and 19/8 to 12/12 2007. The selection of interview days was stratified to achieve a balance between the different days of the week, which means that the interviews were conducted on 6 over the year distributed Mondays, Tuesdays, Wednesdays, etc. The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the population register and included 7154 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong number, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 6419 people was achieved. Of these, interviews were conducted with 4187 people. This means that the survey has a response rate of 65 percent. The proportion of pronounced refusals was 16 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.

Subject area:

media, information society, leisure, tourism and sport (CESSDA Topic Classification)
Media Studies, Social Sciences (The Swedish standard of fields of research 2011)

Keywords:

mass media, mass media exposure, newspaper readership, periodicals readership, listening to music, reading habits, book use, reading, household composition, listening to the radio, local broadcasting, radio stations, satellite television, television channels, cable television, television news, advertising, access to computers, television viewing, internet, internet access, electronic mail, audio and video equipment, information retrieval, teletext, mobile communication

Is part of collection at SND:

Media barometer

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Publications

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Nordicom Sverige. 2008. Nordicom-Sveriges Mediebarometer 2007. Nordicom Sverige. ISBN: 978-91-89471-62-7.

If you have published anything based on these data, please notify us with a reference to your publication(s).

Version 1.0:

2010-10-19 doi:10.5878/002333

Available documentation:

Media barometer 2007 - Questionnaire (Swedish)

Media Barometer 2007

Citation:

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research (2010). Media Barometer 2007. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002333

Keywords:

mass media exposure, information and communications technology, newspaper readership, periodicals readership, listening to music, television, cinema attendance, book use, household composition, listening to the radio, local broadcasting, radio stations, satellite television, television channels, cable television, television advertising, television news, television programmes, local press, press advertising, access to computers, television viewing, personal computers, internet access, electronic mail, audio and video equipment, teletext

Data format / data structure:

Numeric

Data collection:

Mode of collection: Telephone interview

Time period(s) for data collection: 2007-01-31 — 2007-06-13

Data collector: Pilen Business Development

Source of the data: Population group

Mode of collection: Telephone interview

Time period(s) for data collection: 2007-08-19 — 2007-12-12

Data collector: Pilen Business Development

Source of the data: Population group

Time period(s) investigated:

2007-01-31 — 2007-12-12

Variables:

631

Number of individuals/objects:

4187

Response rate/participation rate:

65