Media Barometer 2009

This study is part of the collection Media barometer

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Creator/Principal investigator(s)

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Description

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.

Purpose:

Describe the trends and changes in people's use of mass media.

Subject area

Media, Information society, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Creator/Principal investigator(s)

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Identifiers

SND-ID: SND 0893

Description

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.

Purpose:

Describe the trends and changes in people's use of mass media.

Language

Swedish

Time period(s) investigated

2009

Geographic spread

Geographic location: Sweden

Lowest geographic unit

Country

Highest geographic unit

Country

Unit of analysis

Population

Individuals aged 9-79 years

Sampling procedure

Probability: Stratified
Probability: Simple random
Data collection was performed for 42 randomly selected days during the periods from 5/2 to 17/6 and 9/8 to 11/12 2009. The selection of interview days was stratified to achieve a balance between the different days of the week, which means that the interviews were conducted on 6 over the year distributed Mondays, Tuesdays, Wednesdays, etc. The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the population register and included 8145 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong number, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 7122 people was achieved. Of these, interviews were conducted with 4699 people. This means that the survey has a response rate of 66 percent. The proportion of pronounced refusals was 18 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.

Data contains personal data

No

Subject area

Media, Information society, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Associated documentation

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Publications

Nordicom Sverige. 2010. Nordicom-Sveriges Mediebarometer 2009. Nordicom Sverige. ISBN: 978-91-86523-03-9.
Swepub Till lärosätets (gu) databas
ISBN: 978-91-89471-79-5
ISSN: 1101-4539

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Version 1.0

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Media Barometer 2009

Citation

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research (2011). <em>Media Barometer 2009</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/003064">https://doi.org/10.5878/003064</a>

Creator/Principal investigator(s)

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Data format / data structure

Numeric

Data collection

Mode of collection: Telephone interview

Time period(s) for data collection: 2009-02-05 — 2009-06-17

Data collector: Pilen Business Development

Source of the data: Population group

Mode of collection: Telephone interview

Time period(s) for data collection: 2009-08-09 — 2009-12-11

Data collector: Pilen Business Development

Source of the data: Population group

Time period(s) investigated

2009-02-05 — 2009-12-11

Variables

798

Number of individuals/objects

4699

Response rate/participation rate

66

Published: 2011-01-01
Last updated: 2020-02-14