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The National SOM Survey 2010

SND-ID: SND 0898

This study is part of the collection The National SOM survey

Alternative title

Riks-SOM 2010

Creator/Principal investigator(s)

University of Gothenburg, SOM Institute


Since 1986 the SOM-institute has been carrying out an annual nation-wide survey - the National SOM - in order to identify the Swedish public's habits and attitudes on the topics of society, politics and media. National SOM 2010 is accordingly the twentyfifth survey in this series.


The main purpose is to establish time series that enable researchers to analyse how various changes in society affect people's attitudes and behaviour.



Research principal, contributors, and funding

Research principal

University of Gothenburg

Responsible department/unit

SOM Institute

Protection and ethical review

Data contains personal data


Method and time period

Unit of analysis


Individuals aged 16-85 years and residing in Sweden

Sampling procedure

Probability: Simple random
Three parallel nationally representative sub-surveys based on a sample of 3000 individuals each

Time period(s) investigated


Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit


Highest geographic unit


Topic and keywords

Research area

Media, Environment and conservation, Energy and natural resources, Political behaviour and attitudes, International politics and organisations, Cultural activities and participation, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Political Science, Media Studies (The Swedish standard of fields of research 2011)


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Holmberg, Sören, Weibull, Lennart & Oscarsson, Henrik (eds.) (2011) Lycksalighetens ö: fyrtioen kapitel om politik, medier och samhälle : SOM-undersökningen 2010. SOM report no. 52. Göteborg: SOM Institute. ISBN: 978-91-89673-21-2.
Swepub | Libris | SOM Institute publications | Till lärosätets (gu) databas
ISBN: 978-91-89673-21-2

Davidsson, S. (2013) Klasstillhörighet och partipreferenser - En studie av partipreferenser längs två dimensioner i Sverige. Studentuppsats vid Statsvetenskapliga institutionen, Lunds universitet

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The National SOM Survey 2010

Version 1.0


University of Gothenburg, SOM Institute (2012). The National SOM Survey 2010. Swedish National Data Service. Version 1.0.

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Data format / data structure


Creator/Principal investigator(s)

University of Gothenburg, SOM Institute

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 2010-09-29–2011-02-15
  • Data collector: Kinnmark
  • Instrument: Semi-structured questionnaire
  • Sample size: 9000
  • Number of responses: 5007
  • Non response size: 3993
  • Cause of non response - No contact/refusal: 3286
  • Cause of non response - Respondent unable to participate: 707
  • Source of the data: Population group



Number of individuals/objects


Response rate/participation rate

56% (brutto) / 60% (netto)

Published: 2012-04-01
Last updated: 2020-01-22