Media Barometer 2010

This study is part of the collection Media barometer

Creator/Principal investigator(s):

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.

Purpose:

Describe the trends and changes in people's use of mass media.

Principal organisation:

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Responsible department/unit:

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Creator/Principal investigator(s):

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Identifiers:

SND-ID: SND 0909

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.

Purpose:

Describe the trends and changes in people's use of mass media.

Language:

Swedish

Time period(s) investigated:

2010

Geographic spread:

Geographic location: Sweden

Lowest geographic unit:

Country

Highest geographic unit:

Country

Unit of analysis:

Population:

Individuals aged 9-79 years

Sampling procedure:

Probability: Stratified
Probability: Simple random

Publications

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Nordicom Sverige. 2011. Nordicom-Sveriges Mediebarometer 2010. Nordicom Sverige. ISBN: 978-91-86523-22-0
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Version 1.0:

2017-05-03 doi:10.5878/002887

Media Barometer 2010

Suggested citation:

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research. University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research (2017). Media Barometer 2010. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002887

Creator/Principal investigator(s):

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Data format / data structure:

Numeric

Data collection:

Mode of collection: Telephone interview

Time period(s) for data collection: 2010-02-21 — 2010-06-21

Data collector: Pilen Business Development

Source of the data: Population group

Mode of collection: Telephone interview

Time period(s) for data collection: 2010-08-13 — 2010-12-14

Data collector: Pilen Business Development

Source of the data: Population group

Time period(s) investigated:

2010-02-21 — 2010-12-14

Variables:

781

Number of individuals/objects:

4611

Response rate/participation rate:

66

Published: 2012-05-24