Media Barometer 2010

This study is part of the collection Media barometer

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Creator/Principal investigator(s)

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Description

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.

Purpose:

Describe the trends and changes in people's use of mass media.

Subject area

Media, Information society, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Responsible department/unit

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Creator/Principal investigator(s)

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Identifiers

SND-ID: SND 0909

Description

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.

Purpose:

Describe the trends and changes in people's use of mass media.

Language

Swedish

Time period(s) investigated

2010

Geographic spread

Geographic location: Sweden

Lowest geographic unit

Country

Highest geographic unit

Country

Unit of analysis

Population

Individuals aged 9-79 years

Sampling procedure

Probability: Stratified
Probability: Simple random

Subject area

Media, Information society, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Publications

Nordicom Sverige. 2011. Nordicom-Sveriges Mediebarometer 2010. Nordicom Sverige. ISBN: 978-91-86523-22-0
Swepub Till lärosätets (gu) databas
ISBN: 978-91-86523-22-0
ISSN: 1101-4539

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Version 1.0

Media Barometer 2010

Suggested citation

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research (2017). <em>Media Barometer 2010</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/002887">https://doi.org/10.5878/002887</a>

Creator/Principal investigator(s)

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Data format / data structure

Numeric

Data collection

Mode of collection: Telephone interview

Time period(s) for data collection: 2010-02-21 — 2010-06-21

Data collector: Pilen Business Development

Source of the data: Population group

Mode of collection: Telephone interview

Time period(s) for data collection: 2010-08-13 — 2010-12-14

Data collector: Pilen Business Development

Source of the data: Population group

Time period(s) investigated

2010-02-21 — 2010-12-14

Variables

781

Number of individuals/objects

4611

Response rate/participation rate

66

Published: 2012-05-24
Last updated: 2020-05-06