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Media Barometer 2010

SND-ID: SND 0909

This study is part of the collection Media barometer

Creator/Principal investigator(s)

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Description

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.

Purpose:

Describe the trends and changes in people's use of mass media.

Language

Swedish

Research principal, contributors, and funding

Research principal

University of Gothenburg

Responsible department/unit

Nordicom - Nordic Information Centre for Media and Communication Research

Protection and ethical review

Data contains personal data

No

Method and time period

Unit of analysis

Population

Individuals aged 9-79 years

Time Method

Sampling procedure

Probability: Stratified
Probability: Simple random
Data collection was performed for 42 randomly selected days during the periods from 21/2 to 21/6 and 13/8 to 14/12 2010. The selection of interview days was stratified to achieve a balance between the different days of the week, which means that the interviews were conducted on 6 over the year distributed Mondays, Tuesdays, Wednesdays, etc. The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the population register and included 8145 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong number, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 6963 people was achieved. Of these, interviews were conducted with 4611 people. This means that the survey has a response rate of 66 percent. The proportion of pronounced refusals was 20 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.

Time period(s) investigated

2010

Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit

Country

Highest geographic unit

Country

Topic and keywords

Research area

Media, Information society, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords

mass media, mass media exposure, information and communications technology, newspaper readership, periodicals readership, listening to music, television, radio, cinema attendance, newspaper press, book use, local broadcasting, radio stations, satellite television, television channels, cable television, television advertising, television news, television programmes, local press, advertising, press advertising, television viewing, internet, internet access, electronic mail, audio and video equipment, teletext, mobile communication, mass communication, access to information and communications technology, computers, households, radio listening, reading (activity)

Publications

Nordicom Sverige. 2011. Nordicom-Sveriges Mediebarometer 2010. Nordicom Sverige. ISBN: 978-91-86523-22-0
Swepub | Till lärosätets (gu) databas
ISBN: 978-91-86523-22-0
ISSN: 1101-4539

If you have published anything based on these data, please notify us with a reference to your publication(s). If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.

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Dataset
Media Barometer 2010

Version 1.0

Citation

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research (2017). Media Barometer 2010. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002887

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Data format / data structure

Numeric

Creator/Principal investigator(s)

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Keywords

mass media, mass media exposure, newspaper readership, listening to music, television, cinema attendance, newspaper press, book use, local broadcasting, radio stations, satellite television, television channels, cable television, television advertising, television news, television programmes, local press, advertising, press advertising, television viewing, internet, internet access, audio and video equipment, teletext, mobile communication, mass communication, access to information and communications technology, computers, radio listening, reading (activity)

Time period(s) investigated

2010-02-21 – 2010-12-14

Data collection 1

  • Mode of collection: Telephone interview
  • Time period(s) for data collection: 2010-02-21–2010-06-21
  • Data collector: Pilen Business Development
  • Source of the data: Population group

Data collection 2

  • Mode of collection: Telephone interview
  • Time period(s) for data collection: 2010-08-13–2010-12-14
  • Data collector: Pilen Business Development
  • Source of the data: Population group

Variables

781

Number of individuals/objects

4611

Response rate/participation rate

66%

Related research data in SND's catalogue

Is part of collection at SND

Media barometer

Published: 2012-05-24
Last updated: 2020-05-06