Swedish journalist 2011

SND-ID: SND 0926

This study is part of the collection Swedish journalist suveys

Creator/Principal investigator(s)

Kent Asp - University of Gothenburg, Department of Journalism Media and Communication


The Swedish journalist survey is conducted at the Dept of Journalism, Media and Communication (JMG) at the University of Gothenburg. The questionnaire is submitted to 2 500 randomly selected journalists from all over Sweden.

The purpose of the study is to investigate how Swedish journalists perceive themselves and society, their professional role and work situation, the problems related to their code of professional ethics and the developments in the media sector.

Journalist´11 is JMG’s sixth survey. The first one was conducted in 1989. The results from the last survey, Journalist ´05, are present in the book 'Den svenska journalistkåren'.

The primary purpose of Journalist´11 is to follow up previous studies and provide a broad view of the changes that have taken place among the Swedish journalists during the last two decades. Many of the questions in the 2011 survey are therefore the same as previous years surveys.

The Swedish media system has changed dramatically since 1989. The state’s broadcast media monopoly has been abolished, commercial radio and TV, the Internet and a number of new

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Research principal, contributors, and funding

Research principal

University of Gothenburg

Responsible department/unit

Department of Journalism Media and Communication

Protection and ethical review

Data contains personal data


Method and time period

Unit of analysis


Swedish journalists (members - not students or retired - of the Swedish Journalists' Union)

Sampling procedure

Probability: Simple random

Time period(s) investigated

2011-09 – 2012-02

Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit


Highest geographic unit



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Andersson, Ulrika (2013). Maintaining Power by Guarding the Gates: Journalists' Perceptions of Audience Participation in Online Newspapers. Journalism and Mass Communication 3(1), 1-13.
Swepub | GU
ISSN: 2160-6579

Andersson, Ulrika (2013). Contribution or Constrain? Audience interaction in online newspapers in Sweden. Asian Journal of Humanities and Social Studies.

Andersson, Ulrika & Jenny Wiik (2013). Journalism Meets Management: Changing Leadership in Swedish News Organizations. Journalism Practice 7(6), 705-719.
GU | Swepub
ISSN: 1751-2786

Ghersetti, Marina (2012). Journalistikens nyhetsvärdering. I Lars Nord & Jesper Strömbäck (red)Medierna och demokratin, s. 205-232. Lund: Studentlitteratur.
GU | Swepub
ISBN: 978-91-44-07666-9

Asp, K (ed.) 2012, Svenska journalister 1989-2011. Göteborgs universitet, Institutionen för journalistik och masskommunikation (JMG), Göteborg.
ISBN: 9789188212511

Edström, Maria & M. Ladendorf (2012). Flexible Careers for Traditions or Modernity - Gendered Negotiations among Freelance Journalists, ECREA 4th European Communication Conference, Istanbul, 24-27 October 2012.

Hedman, Ulrika & Monika Djerf-Pierre (2013). The social journalist: Embracing the social media life or creating a new digital divide?, ICA 2013, 17–21 June, London.
GU | Swepub

Bergström, Annika & Ulrika Hedman (2013). Where the (inter)action is: Journalists' and the audiences' social media use, Future of Journalism 2013, 11–13 September, Cardiff, UK.

Hedman, Ulrika & Monika Djerf-Pierre (2013). The social journalist: Embracing the social media life or creating a new digital divide?. Digital Journalism 1(3), 368-385.
Swepub | GU
ISSN: 2167-0811

Edström, Maria & M. Ladendorf (2012). Freelance Journalists as a Flexible Workforce in Media Industries. Journalism Practice 6(5-6), 711-721.
Swepub | GU

Bergström, Annika & Ingela Wadbring (2012). Journalists and audiences as obstacles and opportunities for reader comments, 4th European Communication Conference, Ecrea 2012, 24-27 October, Istanbul . s. 18.

If you have published anything based on these data, please notify us with a reference to your publication(s). If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.

Swedish journalist 2011

Version 1.0


Kent Asp. University of Gothenburg (2013). Swedish journalist 2011. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/001611

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Data format / data structure


Creator/Principal investigator(s)

Kent Asp - University of Gothenburg, Department of Journalism Media and Communication

Time period(s) investigated

2011-09 – 2012-02

Collection methodology

Questionnaires by mail. Three reminders.

Data collection

  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 2011-10-11–2012-01-01
  • Instrument: Questionnarie, Journalist´11 (Structured questionnaire) - Questionnarie with 72 questions.
  • Sample size: 2500
  • Non response size: 1086
  • Source of the data: Population group



Number of individuals/objects


Response rate/participation rate


Published: 2013-10-10
Last updated: 2020-09-30