Media Barometer 2012

This study is part of the collection Media barometer

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Creator/Principal investigator(s):

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.

Purpose:

Describe the trends and changes in people's use of mass media.

Subject area:

media, information society, leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Responsible department/unit:

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Creator/Principal investigator(s):

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Identifiers:

SND-ID: SND 0946

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.

Purpose:

Describe the trends and changes in people's use of mass media.

Language:

Swedish

Time period(s) investigated:

2012

Geographic spread:

Geographic location: Sweden

Lowest geographic unit:

Parish

Highest geographic unit:

Country

Unit of analysis:

Population:

Individuals aged 9-79 years

Sampling procedure:

Probability: Stratified
Probability: Simple random

Subject area:

media, information society, leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Publications

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Nordicom Sverige. 2013. Nordicom-Sveriges Mediebarometer 2012. Nordicom Sverige. 978-91-86523-66-4
LIBRIS
ISBN: 978-91-86523-66-4

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Version 1.0:

2014-07-15 doi:10.5878/002106

Media Barometer 2012

Suggested citation:

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research. University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research (2014). Media Barometer 2012. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002106

Creator/Principal investigator(s):

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Data format / data structure:

Numeric

Data collection:

Mode of collection: Telephone interview

Time period(s) for data collection: 2012-01-26 — 2012-06-15

Data collector: Pilen Business Development

Source of the data: Population group

Mode of collection: Telephone interview

Time period(s) for data collection: 2012-08-16 — 2012-12-11

Data collector: Pilen Business Development

Source of the data: Population group

Time period(s) investigated:

2012 — 2012

Variables:

728

Number of individuals/objects:

4745

Response rate/participation rate:

65

Published: 2014-07-10
Last updated: 2020-02-14