Media Barometer 2013

This study is part of the collection Media barometer

Principal organisation:

University of Gothenburg

Accessibility status:

Access to data through SND
Access to data is restricted

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Responsible department/unit:

Creator/Principal investigator(s):

Identifiers:

SND-ID: SND 0981

Purpose:

Describe the trends and changes in people's use of mass media.

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.

Language:

Swedish

Time period(s) investigated:

2013

Geographic spread:

Geographic location: Sweden

Highest geographic unit:

Country

Unit of analysis:

Population:

Individuals aged 9-79 years

Time Method:

Sampling procedure:

Probability: Stratified
Probability: Simple random
Data collection was performed for 42 randomly selected days during the periods from 5/2 to 12/6 and 15/8 to 10/12 2013. The selection of interview days was stratified to achieve a balance between the different days of the week, which means that the interviews were conducted on 6 over the year distributed Mondays, Tuesdays, Wednesdays, etc.
The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the SPAR population register and included 9 000 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong numbers, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 7 505 people was achieved. Of these, interviews were conducted with 4 797 people. This means that the survey has a response rate of 64 percent. The proportion of pronounced refusals was 20 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.

Subject area:

media, information society, leisure, tourism and sport (CESSDA Topic Classification)
Media Studies, Social Sciences (The Swedish standard of fields of research 2011)

Keywords:

mass media, mass media exposure, information and communications technology, newspaper readership, periodicals readership, listening to music, television, radio, cinema attendance, reading habits, book use, reading, household composition, listening to the radio, local broadcasting, radio stations, satellite television, television channels, cable television, television advertising, television news, television programmes, local press, advertising, press advertising, access to computers, television viewing, internet, personal computers, internet access, electronic mail, audio and video equipment, teletext, mobile communication

Is part of collection at SND:

Media barometer

Download metadata:

Publications

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Nordicom Sverige. 2014. Nordicom-Sveriges Mediebarometer 2013. Nordicom Sverige. 978-91-86523-93-0
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Version 1.0:

2015-12-02 doi:10.5878/002751

Media Barometer 2013

Citation:

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research (2015). Media Barometer 2013. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002751

Keywords:

mass media, mass media exposure, newspaper readership, listening to music, television, cinema attendance, newspaper press, book use, reading, listening to the radio, local broadcasting, radio stations, satellite television, television channels, cable television, television advertising, television news, television programmes, local press, advertising, press advertising, access to computers, television viewing, internet, personal computers, internet access, audio and video equipment, teletext, mobile communication, mass communication

Data format / data structure:

Numeric

Data collection:

Mode of collection: Telephone interview

Time period(s) for data collection: 2013-02-05 — 2013-06-15

Data collector: Pilen Business Development

Source of the data: Population group

Mode of collection: Telephone interview

Time period(s) for data collection: 2013-08-15 — 2013-12-10

Data collector: Pilen Business Development

Source of the data: Population group

Time period(s) investigated:

2013 — 2013

Variables:

772

Number of individuals/objects:

4797

Response rate/participation rate:

64