Creator/Principal investigator(s)
University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research
Description
Purpose:
Describe the trends and changes in people's use of mass media.
Language
Swedish
Research principal
Responsible department/unit
University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication ResearchData contains personal data
No
Unit of analysis
Population
Individuals aged 9-79 years
Time Method
Sampling procedure
The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the SPAR population register and included 9 000 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong numbers, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 7 505 people was achieved. Of these, interviews were conducted with 4 797 people. This means that the survey has a response rate of 64 percent. The proportion of pronounced refusals was 20 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.
Time period(s) investigated
2013
Geographic spread
Geographic location: Sweden
Highest geographic unit
Country
Research area
Media, Information society, Leisure, tourism and sport
(CESSDA Topic Classification)
Social Sciences, Media Studies
(The Swedish standard of fields of research 2011)
Keywords
mass media, mass media exposure, information and communications technology, newspaper readership, periodicals readership, listening to music, television, radio, cinema attendance, newspaper press, book use, local broadcasting, radio stations, satellite television, television channels, cable television, television advertising, television news, television programmes, local press, advertising, press advertising, television viewing, internet, internet access, electronic mail, audio and video equipment, teletext, mobile communication, mass communication, access to information and communications technology, computers, households, radio listening, reading (activity)
Nordicom Sverige. 2014. Nordicom-Sveriges Mediebarometer 2013. Nordicom Sverige. 978-91-86523-93-0
LIBRIS
ISBN:
978-91-86523-93-0
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Version 1.0
https://doi.org/10.5878/002751
Citation
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Data format / data structure
Numeric
Creator/Principal investigator(s)
University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research
Keywords
mass media, mass media exposure, newspaper readership, listening to music, television, cinema attendance, newspaper press, book use, local broadcasting, radio stations, satellite television, television channels, cable television, television advertising, television news, television programmes, local press, advertising, press advertising, television viewing, internet, internet access, audio and video equipment, teletext, mobile communication, mass communication, access to information and communications technology, computers, radio listening, reading (activity)
Time period(s) investigated
2013 – 2013
Variables
772
Number of individuals/objects
4797
Response rate/participation rate
64%