Media Barometer 2014

This study is part of the collection Media barometer

Principal organisation:

University of Gothenburg

Accessibility status:

Access to data through SND
Access to data is restricted

order data remove data Order data

Responsible department/unit:

Creator/Principal investigator(s):

Identifiers:

SND-ID: SND 0997

Purpose:

Describe the trends and changes in people's use of mass media.

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.

Language:

English

Swedish

Time period(s) investigated:

2014

Geographic spread:

Geographic location: Sweden

Highest geographic unit:

Country

Unit of analysis:

Population:

Individuals aged 9-79 years

Time Method:

Sampling procedure:

Probability: Stratified
Probability: Simple random
Data collection was performed for 42 randomly selected days during the periods from 30/1 to 19/6 and 7/8 to 16/12 2014. The selection of interview days was stratified to achieve a balance between the different days of the week, which means that the interviews were conducted on 6 over the year distributed Mondays, Tuesdays, Wednesdays, etc.
The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the SPAR population register and included 15 114 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong numbers, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 11 023 people was achieved. Of these, interviews were conducted with 6 010 people. This means that the survey has a response rate of 55 percent. The proportion of pronounced refusals was 28 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.

Subject area:

media, information society, leisure, tourism and sport (CESSDA Topic Classification)
Media and Communications, Social Sciences (The Swedish standard of fields of research 2011)

Keywords:

mass media, mass media exposure, information and communications technology, newspaper readership, periodicals readership, listening to music, television, radio, cinema attendance, reading habits, book use, reading, household composition, listening to the radio, local broadcasting, radio stations, satellite television, television channels, cable television, television advertising, television news, television programmes, local press, advertising, press advertising, access to computers, television viewing, internet, personal computers, internet access, electronic mail, audio and video equipment, teletext, mobile communication

Is part of collection at SND:

Media barometer

Download metadata:

Publications

Sort by name | Sort by year

Nordicom Sverige. 2015. Nordicom-Sveriges Mediebarometer 2014. Nordicom Sverige. 978-91-87957-14-7
LIBRIS

If you have published anything based on these data, please notify us with a reference to your publication(s).

Version 1.0:

2016-07-18 doi:10.5878/002828

Media Barometer 2014

Citation:

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research (2016). Media Barometer 2014. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002828

Keywords:

mass media, mass media exposure, information and communications technology, newspaper readership, periodicals readership, listening to music, television, radio, cinema attendance, reading habits, book use, reading, household composition, listening to the radio, local broadcasting, radio stations, satellite television, television channels, cable television, television advertising, television news, television programmes, local press, advertising, press advertising, access to computers, television viewing, internet, personal computers, internet access, electronic mail, audio and video equipment, teletext, mobile communication

Data format / data structure:

Numeric

Data collection:

Mode of collection: Telephone interview

Time period(s) for data collection: 2014-01-30 — 2014-06-19

Data collector: CMA Research

Source of the data: Population group

Mode of collection: Telephone interview

Time period(s) for data collection: 2014-08-07 — 2014-12-16

Data collector: CMA Research

Source of the data: Population group

Time period(s) investigated:

2014 — 2014

Variables:

858

Number of individuals/objects:

6010

Response rate/participation rate:

55