Creator/Principal investigator(s)
University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research
Description
Purpose:
Describe the trends and changes in people's use of mass media.
Language
English
Swedish
Research principal
Responsible department/unit
University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication ResearchData contains personal data
No
Unit of analysis
Population
Individuals aged 9-79 years
Time Method
Sampling procedure
The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the SPAR population register and included 15 114 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong numbers, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 11 023 people was achieved. Of these, interviews were conducted with 6 010 people. This means that the survey has a response rate of 55 percent. The proportion of pronounced refusals was 28 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.
Time period(s) investigated
2014
Geographic spread
Geographic location: Sweden
Highest geographic unit
Country
Research area
Media, Information society, Leisure, tourism and sport
(CESSDA Topic Classification)
Social Sciences, Media and Communications
(The Swedish standard of fields of research 2011)
Keywords
mass media, mass media exposure, information and communications technology, newspaper readership, periodicals readership, listening to music, television, radio, cinema attendance, book use, local broadcasting, radio stations, satellite television, television channels, cable television, television advertising, television news, television programmes, local press, advertising, press advertising, television viewing, internet, internet access, electronic mail, audio and video equipment, teletext, mobile communication, access to information and communications technology, computers, households, radio listening, reading (activity)
Nordicom Sverige. 2015. Nordicom-Sveriges Mediebarometer 2014. Nordicom Sverige. 978-91-87957-14-7
LIBRIS
ISBN:
978-91-87957-14-7
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Version 1.0
https://doi.org/10.5878/002828
Citation
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Data format / data structure
Numeric
Creator/Principal investigator(s)
University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research
Keywords
mass media, mass media exposure, information and communications technology, newspaper readership, periodicals readership, listening to music, television, radio, cinema attendance, book use, local broadcasting, radio stations, satellite television, television channels, cable television, television advertising, television news, television programmes, local press, advertising, press advertising, television viewing, internet, internet access, electronic mail, audio and video equipment, teletext, mobile communication, access to information and communications technology, computers, households, radio listening, reading (activity)
Time period(s) investigated
2014 – 2014
Variables
858
Number of individuals/objects
6010
Response rate/participation rate
55%