The Media Barometer 2015

This study is part of the collection Media barometer

Identifiers:

SND-ID: SND 1023

Purpose:

Describe the trends and changes in people's use of mass media.

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.

Language:

English

Swedish

Time period(s) investigated:

2015

Geographic spread:

Geographic location: Sweden

Highest geographic unit:

Country

Unit of analysis:

Population:

Individuals aged 9-79 years

Sampling procedure:

Probability: Stratified
Probability: Simple random
Data collection was performed for 42 randomly selected days during the periods from 3/2 to 15/6 and 6/8 to 15/12 2015. The selection of interview days was stratified to achieve a balance between the different days of the week, which means that the interviews were conducted on 6 over the year distributed Mondays, Tuesdays, Wednesdays, etc.
The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the SPAR population register and included 16 086 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong numbers, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 11 440 people was achieved. Of these, interviews were conducted with 6 010 people. This means that the survey has a response rate of 53 percent. The proportion of pronounced refusals was 29 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.

Publications

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Nordicom Sverige. 2015. Nordicom-Sveriges Mediebarometer 2014. Nordicom Sverige. 978-91-87957-14-7
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Version 1.0:

2017-06-12 doi:10.5878/002898

Media Barometer 2015

Citation:

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research (2017). Media Barometer 2015. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002898

Data format / data structure:

Numeric

Data collection:

Mode of collection: Telephone interview

Time period(s) for data collection: 2015-02-03 — 2015-06-15

Data collector: CMA Research

Source of the data: Population group

Mode of collection: Telephone interview

Time period(s) for data collection: 2015-08-06 — 2015-12-15

Data collector: CMA Research

Source of the data: Population group

Time period(s) investigated:

2015 — 2015