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The Media Barometer 2015

SND-ID: SND 1023

This study is part of the collection Media barometer

Creator/Principal investigator(s)

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Description

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.

Purpose:

Describe the trends and changes in people's use of mass media.

Language

English

Swedish

Research principal, contributors, and funding

Research principal

University of Gothenburg

Responsible department/unit

Nordicom - Nordic Information Centre for Media and Communication Research

Protection and ethical review
Method and time period

Unit of analysis

Population

Individuals aged 9-79 years

Time Method

Sampling procedure

Probability: Stratified
Probability: Simple random
Data collection was performed for 42 randomly selected days during the periods from 3/2 to 15/6 and 6/8 to 15/12 2015. The selection of interview days was stratified to achieve a balance between the different days of the week, which means that the interviews were conducted on 6 over the year distributed Mondays, Tuesdays, Wednesdays, etc.
The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the SPAR population register and included 16 086 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong numbers, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 11 440 people was achieved. Of these, interviews were conducted with 6 010 people. This means that the survey has a response rate of 53 percent. The proportion of pronounced refusals was 29 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.

Time period(s) investigated

2015

Geographic coverage

Geographic spread

Geographic location: Sweden

Highest geographic unit

Country

Topic and keywords

Research area

Media, Information society, Leisure, tourism and sport (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords

mass media, mass media exposure, information and communications technology, newspaper readership, periodicals readership, listening to music, television, radio, cinema attendance, book use, local broadcasting, radio stations, satellite television, television channels, cable television, television advertising, television news, television programmes, local press, advertising, press advertising, television viewing, internet, internet access, electronic mail, audio and video equipment, teletext, mobile communication, access to information and communications technology, computers, households, radio listening, reading (activity)

Publications

Nordicom Sverige. 2015. Nordicom-Sveriges Mediebarometer 2014. Nordicom Sverige. 978-91-87957-14-7
LIBRIS
ISBN: 978-91-87957-14-7

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Dataset
Media Barometer 2015

Version 1.0

Citation

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research (2017). Media Barometer 2015. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/002898

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Data format / data structure

Numeric

Creator/Principal investigator(s)

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Time period(s) investigated

2015 – 2015

Data collection 1

  • Mode of collection: Telephone interview
  • Time period(s) for data collection: 2015-02-03–2015-06-15
  • Data collector: CMA Research
  • Source of the data: Population group

Data collection 2

  • Mode of collection: Telephone interview
  • Time period(s) for data collection: 2015-08-06–2015-12-15
  • Data collector: CMA Research
  • Source of the data: Population group

Related research data in SND's catalogue

Is part of collection at SND

Media barometer

Published: 2017-06-12
Last updated: 2019-02-06