The Media Barometer 2016

This study is part of the collection Media barometer

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.

Identifiers:

SND-ID: SND 1051

Purpose:

Describe the trends and changes in people's use of mass media.

Description:

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.

Time period(s) investigated:

2016 — 2016

Geographic spread:

Geographic location: Sweden

Unit of analysis:

Population:

Individuals aged 9-79 years

Time Method:

Sampling procedure:

Probability
Data collection was performed for 63 randomly selected days during the periods from 3/2 to 15/6 and 6/8 to 15/12 2016. The selection of interview days was stratified to achieve a balance between the different days of the week, which means that the interviews were conducted on 9 over the year distributed Mondays, Tuesdays, Wednesdays, etc.
The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the SPAR population register and included 16 990 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong numbers, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 12 057 people was achieved. Of these, interviews were conducted with 6 002 people. This means that the survey has a response rate of 50 percent. The proportion of pronounced refusals was 27 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.

Version 1.0:

Media Barometer 2016

Citation:

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research (2018). Media Barometer 2016. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/7367-q948

Data format / data structure:

Numeric

Data collection:

Mode of collection: Interview

Time period(s) for data collection: 2016-02-03 — 2016-12-15

Data collector: CMA Research

Source of the data: Population group

Time period(s) investigated:

2016 — 2016

Variables:

711

Number of individuals/objects:

6002

Response rate/participation rate:

50