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The Media Barometer 2016

SND-ID: SND 1051

This study is part of the collection Media barometer

Creator/Principal investigator(s)

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Description

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.

Purpose:

Describe the trends and changes in people's use of mass media.
Research principal, contributors, and funding

Research principal

University of Gothenburg

Protection and ethical review
Method and time period

Unit of analysis

Population

Individuals aged 9-79 years

Time Method

Sampling procedure

Probability
Data collection was performed for 63 randomly selected days during the periods from 3/2 to 15/6 and 6/8 to 15/12 2016. The selection of interview days was stratified to achieve a balance between the different days of the week, which means that the interviews were conducted on 9 over the year distributed Mondays, Tuesdays, Wednesdays, etc.
The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the SPAR population register and included 16 990 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong numbers, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 12 057 people was achieved. Of these, interviews were conducted with 6 002 people. This means that the survey has a response rate of 50 percent. The proportion of pronounced refusals was 27 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.

Time period(s) investigated

2016 – 2016

Geographic coverage

Geographic spread

Geographic location: Sweden

Topic and keywords

Research area

MEDIA, COMMUNICATION AND LANGUAGE, SOCIETY AND CULTURE (CESSDA Topic Classification)
Social Sciences, Media Studies (The Swedish standard of fields of research 2011)

Keywords

listening to music, cinema attendance, news, television viewing, books, music, radio, video-audio media, social media, radio listening, daily press

Publications

Nordicom Sverige. 2017. Nordicom-Sveriges Mediebarometer 2016. Nordicom Sverige

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Dataset
Media Barometer 2016

Version 1.0

Citation

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research (2018). Media Barometer 2016. Swedish National Data Service. Version 1.0. https://doi.org/10.5878/7367-q948

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Data format / data structure

Numeric

Creator/Principal investigator(s)

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Time period(s) investigated

2016 – 2016

Data collection

  • Mode of collection: Interview
  • Time period(s) for data collection: 2016-02-03–2016-12-15
  • Data collector: CMA Research
  • Source of the data: Population group

Variables

711

Number of individuals/objects

6002

Response rate/participation rate

50%

Contact for questions about the data

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Is part of collection at SND

Media barometer

Published: 2018-06-28
Last updated: 2019-02-06