Internationally unique survey of people's media habits
The media habits of the Swedes are characterized by both continuity and change. Even though Internet use has evolved at a tremendous pace in the last decade, many of the traditional media retains their role in people's lives.
- The long-term perspective in The Media Barometer is internationally unique. Thanks to this survey we can follow the development in Sweden since 1979, says media and communication researcher Olle Findahl.
Read more about The Media Barometer in Data of the Month