10.5878/002472
Testologen Ltd.
Sweden now 1978-I
ORVESTO 1978-I
Sverige nu 1978-I
IMU-Testologen AB
1983
consumption
konsumtion
newspaper readership
tidnings läsekrets
periodicals readership
tidskriftsläsare
shopping
shopping
retail outlets
försäljningsställen
domestic appliances
hushållsapparat
consumer goods
konsumtionsvaror
membership
medlemskap
attitudes
attityder
drinking behaviour
alkoholvanor
organizations
organisationer
interest (cognitive processes)
intresse (kognitiva processer)
frequency
frekvens
purchasing
köp
products
produkter
readership
läsekrets
cognitive processes
kognitiva processer
electrical equipment
elektrisk utrustning
derived quantities
härledda storheter
alcohol use
alkoholanvändning
equipment
utrustning
mass media use
mediaanvändning
quantities
storheter
substance use
substansanvändning
mass media
massmedia
physical properties
fysiska egenskaper
lifestyle and health
hälsobeteende
mass communication
masskommunikation
properties
egenskaper
well-being (health)
välbefinnande (hälsa)
communications
kommunikation
technology and innovation
teknologi
scientific research
naturvetenskaplig forskning
science and technology
vetenskap och teknologi
Consumption and consumer behaviour
Konsumtion och konsumentbeteende
Social Sciences
Samhällsvetenskap
Media Studies
Medievetenskap
Media
Media
Public relations
Public relations
Media and Communications
Medie- och kommunikationsvetenskap
ECONOMICS
EKONOMI
MEDIA, COMMUNICATION AND LANGUAGE
MEDIA, KOMMUNIKATION OCH SPRÅK
1983-12-01
1977-10-19/1977-12-30
1977-11-03/1978-01-12
1977-12-02/1978-02-03
1977-10-19/1978-02-03
swe
10.5878/000015
2.32 MiB
374 variables
5251 cases
1.0
In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your interest for the following subjects and activities´. Subsequently the respondent is asked how interested he/she is in buying food, cooking, having guests, leisure time activities, etc. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household. Sweden Now 1978 is almost a total replication from the year before. A novelty for this survey is that the respondents had to indicate if they agreed or disagreed with a number of statements concerning life style. The number of questions concerning how frequently different shops are visited have been enlarged, while the questions about decisional power in the household have been removed.
Purpose:
Collect broad information about interests, purchasing habits and media choices
In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your interest for the following subjects and activities´. Subsequently the respondent is asked how interested he/she is in buying food, cooking, having guests, leisure time activities, etc. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household. Sweden Now 1978 is almost a total replication from the year before. A novelty for this survey is that the respondents had to indicate if they agreed or disagreed with a number of statements concerning life style. The number of questions concerning how frequently different shops are visited have been enlarged, while the questions about decisional power in the household have been removed.
Syfte:
Samla in en bred information om intressen, köpvanor och mediaval
Sweden