ORVESTO 1979-II

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Skapare/primärforskare

Testologen AB

Beskrivning

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc., and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your inter

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Ämnesområde

Konsumtion och konsumentbeteende, Media, Public relations (CESSDA Topic Classification)
Samhällsvetenskap, Medievetenskap (Standard för svensk indelning av forskningsämnen 2011)

Ansvarig institution/enhet

IMU-Testologen AB

Skapare/primärforskare

Testologen AB

Identifierare

SND-ID: SND 0036

Alternativ titel

Sverige nu 1979-II

Beskrivning

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc., and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your inter

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Språk

Svenska

Tidsperiod(er) som undersökts

1979-01-22 — 1979-06-22

Geografisk utbredning

Geografisk plats: Sverige

Lägsta geografiska enhet

A-region

Högsta geografiska enhet

Land

Analysenhet

Population

Personer i åldrarna 15-70 år

Urvalsmetod

Sannolikhetsurval: obundet slumpmässigt urval

Ämnesområde

Konsumtion och konsumentbeteende, Media, Public relations (CESSDA Topic Classification)
Samhällsvetenskap, Medievetenskap (Standard för svensk indelning av forskningsämnen 2011)

Publikationer

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Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

Testologen Ltd. (1979) Orvesto 1979-II : Hela riket. Sollentuna: Testologen Ltd.

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Version 1.0

Dataset 1

ORVESTO 1979-II

Citeringsförslag

Testologen AB. IMU-Testologen AB (1984). <em>ORVESTO 1979-II</em>. Svensk nationell datatjänst. Version 1.0. <a href="https://doi.org/10.5878/002486">https://doi.org/10.5878/002486</a>

Skapare/primärforskare

Testologen AB

Dataformat / datastruktur

Numeriska

Variabler

383

Antal individer/objekt

7394

Version 1.0

Dataset 2

ORVESTO 1979 P-8008

Citeringsförslag

Testologen AB. IMU-Testologen AB (1984). <em>ORVESTO 1979 P-8008</em>. Svensk nationell datatjänst. Version 1.0. <a href="https://doi.org/10.5878/002487">https://doi.org/10.5878/002487</a>

Skapare/primärforskare

Testologen AB

Beskrivning

Delmängd av ORVESTO 1979-II omfattande perioden 1979-01-22 till 1979-03-28.

Dataformat / datastruktur

Numeriska

Variabler

383

Antal individer/objekt

1821

Version 1.0

Dataset 3

ORVESTO 1979 P-9001

Citeringsförslag

Testologen AB. IMU-Testologen AB (1984). <em>ORVESTO 1979 P-9001</em>. Svensk nationell datatjänst. Version 1.0. <a href="https://doi.org/10.5878/002488">https://doi.org/10.5878/002488</a>

Skapare/primärforskare

Testologen AB

Beskrivning

Delmängd av ORVESTO 1979-II omfattande perioden 1979-03-07 till 1979-04-27.

Dataformat / datastruktur

Numeriska

Variabler

383

Antal individer/objekt

1879

Version 1.0

Dataset 4

ORVESTO 1979 P-9002

Citeringsförslag

Testologen AB. IMU-Testologen AB (1984). <em>ORVESTO 1979 P-9002</em>. Svensk nationell datatjänst. Version 1.0. <a href="https://doi.org/10.5878/000943">https://doi.org/10.5878/000943</a>

Skapare/primärforskare

Testologen AB

Beskrivning

Delmängd av ORVESTO 1979-II omfattande perioden 1979-03-26 till 1979-06-08.

Dataformat / datastruktur

Numeriska

Datainsamling

Insamlingsmetod: Självadministrerat frågeformulär: papper

Tidsperiod(er) för datainsamling: 1979-03-26 — 1979-06-08

Datainsamlare: Testologen AB

Datakälla: Befolkningsgrupp

Variabler

383

Antal individer/objekt

1899

Version 1.0

Dataset 5

ORVESTO 1979 P-9003

Citeringsförslag

Testologen AB. IMU-Testologen AB (1984). <em>ORVESTO 1979 P-9003</em>. Svensk nationell datatjänst. Version 1.0. <a href="https://doi.org/10.5878/002489">https://doi.org/10.5878/002489</a>

Skapare/primärforskare

Testologen AB

Beskrivning

Delmängd av ORVESTO 1979-II omfattande perioden 1979-04-25 till 1979-06-22.

Dataformat / datastruktur

Numeriska

Variabler

383

Antal individer/objekt

1795

Publicerad: 1983-01-01
Senast uppdaterad: 2019-02-06