ORVESTO 1979-II
Den här studien är en del av samlingen Sverige nu
Beställ samling
Beställ data
Skapare/primärforskare
Testologen AB
Beskrivning
In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc., and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your inter
Ämnesområde
Konsumtion och konsumentbeteende, Media, Public relations
(CESSDA Topic Classification)
Samhällsvetenskap, Medievetenskap
(Standard för svensk indelning av forskningsämnen 2011)
Huvudman
Tillgänglighetsstatus
Ansvarig institution/enhet
IMU-Testologen AB
Skapare/primärforskare
Testologen AB
Identifierare
SND-ID: SND 0036
Alternativ titel
Sverige nu 1979-II
Beskrivning
In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc., and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your inter
Språk
Svenska
Tidsperiod(er) som undersökts
1979-01-22 — 1979-06-22
Geografisk utbredning
Geografisk plats: Sverige
Lägsta geografiska enhet
A-region
Högsta geografiska enhet
Land
Analysenhet
Population
Personer i åldrarna 15-70 år
Tidsdimension
Urvalsmetod
Ämnesområde
Konsumtion och konsumentbeteende, Media, Public relations
(CESSDA Topic Classification)
Samhällsvetenskap, Medievetenskap
(Standard för svensk indelning av forskningsämnen 2011)
Ingår i samling hos SND
Tillhörande dokumentation
Publikationer
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Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.
Testologen Ltd. (1979) Orvesto 1979-II : Hela riket. Sollentuna: Testologen Ltd.
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Version 1.0
1984-01-01
https://doi.org/10.5878/002486
Dataset 1
ORVESTO 1979-II
Citeringsförslag
Skapare/primärforskare
Testologen AB
Dataformat / datastruktur
Numeriska
Variabler
383
Antal individer/objekt
7394
Version 1.0
1984-01-01
https://doi.org/10.5878/002487
Dataset 2
ORVESTO 1979 P-8008
Citeringsförslag
Skapare/primärforskare
Testologen AB
Beskrivning
Dataformat / datastruktur
Numeriska
Variabler
383
Antal individer/objekt
1821
Version 1.0
1984-01-01
https://doi.org/10.5878/002488
Dataset 3
ORVESTO 1979 P-9001
Citeringsförslag
Skapare/primärforskare
Testologen AB
Beskrivning
Dataformat / datastruktur
Numeriska
Variabler
383
Antal individer/objekt
1879
Version 1.0
1984-01-01
https://doi.org/10.5878/000943
Dataset 4
ORVESTO 1979 P-9002
Citeringsförslag
Skapare/primärforskare
Testologen AB
Beskrivning
Dataformat / datastruktur
Numeriska
Datainsamling
Insamlingsmetod: Självadministrerat frågeformulär: papper
Tidsperiod(er) för datainsamling: 1979-03-26 — 1979-06-08
Datainsamlare: Testologen AB
Datakälla: Befolkningsgrupp
Variabler
383
Antal individer/objekt
1899
Version 1.0
1984-01-01
https://doi.org/10.5878/002489
Dataset 5
ORVESTO 1979 P-9003
Citeringsförslag
Skapare/primärforskare
Testologen AB
Beskrivning
Dataformat / datastruktur
Numeriska
Variabler
383
Antal individer/objekt
1795