ORVESTO 1979-II

Den här studien är en del av samlingen Sverige nu

Skapare/primärforskare:

Testologen AB

Beskrivning:

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc., and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your inter

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Ämnesområde:

konsumtion och konsumentbeteende, media, public relations (CESSDA Topic Classification)
Samhällsvetenskap, Medievetenskap (Standard för svensk indelning av forskningsämnen 2011)

Ansvarig institution/enhet:

IMU-Testologen AB

Skapare/primärforskare:

Testologen AB

Identifierare:

SND-ID: SND 0036

Alternativ titel:

Sverige nu 1979-II

Beskrivning:

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc., and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your inter

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Språk:

Svenska

Tidsperiod(er) som undersökts:

1979-01-22 — 1979-06-22

Geografisk utbredning:

Geografisk plats: Sverige

Lägsta geografiska enhet:

A-region

Högsta geografiska enhet:

Land

Analysenhet:

Population:

Personer i åldrarna 15-70 år

Urvalsmetod:

Sannolikhetsurval: obundet slumpmässigt urval

Ämnesområde:

konsumtion och konsumentbeteende, media, public relations (CESSDA Topic Classification)
Samhällsvetenskap, Medievetenskap (Standard för svensk indelning av forskningsämnen 2011)

Publikationer

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Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

Testologen Ltd. (1979) Orvesto 1979-II : Hela riket. Sollentuna: Testologen Ltd.

Om du publicerat något baserat på det här datamaterialet, meddela gärna SND en referens till din(a) publikation(er).


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Version 1.0:

1984-01-01 doi:10.5878/002486

Dataset 1

ORVESTO 1979-II

Citeringsförslag:

Testologen AB. IMU-Testologen AB (1984). ORVESTO 1979-II. Svensk nationell datatjänst. Version 1.0. https://doi.org/10.5878/002486

Skapare/primärforskare:

Testologen AB

Dataformat / datastruktur:

Numeriska

Variabler:

383

Antal individer/objekt:

7394

Version 1.0:

1984-01-01 doi:10.5878/002487

Dataset 2

ORVESTO 1979 P-8008

Citeringsförslag:

Testologen AB. IMU-Testologen AB (1984). ORVESTO 1979 P-8008. Svensk nationell datatjänst. Version 1.0. https://doi.org/10.5878/002487

Skapare/primärforskare:

Testologen AB

Beskrivning:

Delmängd av ORVESTO 1979-II omfattande perioden 1979-01-22 till 1979-03-28.

Dataformat / datastruktur:

Numeriska

Variabler:

383

Antal individer/objekt:

1821

Version 1.0:

1984-01-01 doi:10.5878/002488

Dataset 3

ORVESTO 1979 P-9001

Citeringsförslag:

Testologen AB. IMU-Testologen AB (1984). ORVESTO 1979 P-9001. Svensk nationell datatjänst. Version 1.0. https://doi.org/10.5878/002488

Skapare/primärforskare:

Testologen AB

Beskrivning:

Delmängd av ORVESTO 1979-II omfattande perioden 1979-03-07 till 1979-04-27.

Dataformat / datastruktur:

Numeriska

Variabler:

383

Antal individer/objekt:

1879

Version 1.0:

1984-01-01 doi:10.5878/000943

Dataset 4

ORVESTO 1979 P-9002

Citeringsförslag:

Testologen AB. IMU-Testologen AB (1984). ORVESTO 1979 P-9002. Svensk nationell datatjänst. Version 1.0. https://doi.org/10.5878/000943

Skapare/primärforskare:

Testologen AB

Beskrivning:

Delmängd av ORVESTO 1979-II omfattande perioden 1979-03-26 till 1979-06-08.

Dataformat / datastruktur:

Numeriska

Datainsamling:

Insamlingsmetod: Självadministrerat frågeformulär: papper

Tidsperiod(er) för datainsamling: 1979-03-26 — 1979-06-08

Datainsamlare: Testologen AB

Datakälla: Befolkningsgrupp

Variabler:

383

Antal individer/objekt:

1899

Version 1.0:

1984-01-01 doi:10.5878/002489

Dataset 5

ORVESTO 1979 P-9003

Citeringsförslag:

Testologen AB. IMU-Testologen AB (1984). ORVESTO 1979 P-9003. Svensk nationell datatjänst. Version 1.0. https://doi.org/10.5878/002489

Skapare/primärforskare:

Testologen AB

Beskrivning:

Delmängd av ORVESTO 1979-II omfattande perioden 1979-04-25 till 1979-06-22.

Dataformat / datastruktur:

Numeriska

Variabler:

383

Antal individer/objekt:

1795

Publicerad: 1983-01-01
Senast uppdaterad: 2019-02-06