ORVESTO 1979-II
Den här studien är en del av samlingen Sverige nu
Beställ samling
Beställ data
Skapare/primärforskare:
Testologen AB
Beskrivning:
In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc., and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your inter
Ämnesområde:
konsumtion och konsumentbeteende, media, public relations
(CESSDA Topic Classification)
Samhällsvetenskap, Medievetenskap
(Standard för svensk indelning av forskningsämnen 2011)
Huvudman:
Tillgänglighet:
Ansvarig institution/enhet:
IMU-Testologen AB
Skapare/primärforskare:
Testologen AB
Identifierare:
SND-ID: SND 0036
Alternativ titel:
Sverige nu 1979-II
Beskrivning:
In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc., and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your inter
Språk:
Svenska
Tidsperiod(er) som undersökts:
1979-01-22 — 1979-06-22
Geografisk utbredning:
Geografisk plats: Sverige
Lägsta geografiska enhet:
A-region
Högsta geografiska enhet:
Land
Analysenhet:
Population:
Personer i åldrarna 15-70 år
Tidsdimension:
Urvalsmetod:
Ämnesområde:
konsumtion och konsumentbeteende, media, public relations
(CESSDA Topic Classification)
Samhällsvetenskap, Medievetenskap
(Standard för svensk indelning av forskningsämnen 2011)
Ingår i samling hos SND:
Tillgänglig dokumentation:
Publikationer
Sortera på namn | Sortera efter år
Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.
Testologen Ltd. (1979) Orvesto 1979-II : Hela riket. Sollentuna: Testologen Ltd.
Om du publicerat något baserat på det här datamaterialet, meddela gärna SND en referens till din(a) publikation(er).
Är du ansvarig för katalogposten kan du själv uppdatera metadata/databeskrivningen via DORIS.
Version 1.0:
1984-01-01
doi:10.5878/002486
Dataset 1
ORVESTO 1979-II
Citeringsförslag:
Skapare/primärforskare:
Testologen AB
Dataformat / datastruktur:
Numeriska
Variabler:
383
Antal individer/objekt:
7394
Version 1.0:
1984-01-01
doi:10.5878/002487
Dataset 2
ORVESTO 1979 P-8008
Citeringsförslag:
Skapare/primärforskare:
Testologen AB
Beskrivning:
Dataformat / datastruktur:
Numeriska
Variabler:
383
Antal individer/objekt:
1821
Version 1.0:
1984-01-01
doi:10.5878/002488
Dataset 3
ORVESTO 1979 P-9001
Citeringsförslag:
Skapare/primärforskare:
Testologen AB
Beskrivning:
Dataformat / datastruktur:
Numeriska
Variabler:
383
Antal individer/objekt:
1879
Version 1.0:
1984-01-01
doi:10.5878/000943
Dataset 4
ORVESTO 1979 P-9002
Citeringsförslag:
Skapare/primärforskare:
Testologen AB
Beskrivning:
Dataformat / datastruktur:
Numeriska
Datainsamling:
Insamlingsmetod: Självadministrerat frågeformulär: papper
Tidsperiod(er) för datainsamling: 1979-03-26 — 1979-06-08
Datainsamlare: Testologen AB
Datakälla: Befolkningsgrupp
Variabler:
383
Antal individer/objekt:
1899
Version 1.0:
1984-01-01
doi:10.5878/002489
Dataset 5
ORVESTO 1979 P-9003
Citeringsförslag:
Skapare/primärforskare:
Testologen AB
Beskrivning:
Dataformat / datastruktur:
Numeriska
Variabler:
383
Antal individer/objekt:
1795