10.5878/y05x-at50
Weibull, Lennart
Lennart
Weibull
Department of Journalism Media and Communication, University of Gothenburg
Aldemark, Lars
Lars
Aldemark
Department of Political Science, University of Gothenburg
Readers´ study - One day study
Pressens funktioner: Läsarstudien - Endagsstudien
University of Gothenburg
1982
Social Sciences
Samhällsvetenskap
Media
Media
MEDIA, COMMUNICATION AND LANGUAGE
MEDIA, KOMMUNIKATION OCH SPRÅK
1982-01-01
1974-02-01
swe
10.5878/ftxy-9703
9138024756
728 cases
1.0
The study is part of the research program The Role of the Press in Society, a project initiated by the 1972 Commission of the Press and with a general aim to analyze the significance of mass media in Sweden. The aim of ´Readers´ study - the general public´ was to study the consumption of various types of media; daily press, popular and specialist press, and radio and television. To make it possible to adapt the consumption habits in a wider perspective questions were also put about among other things political interests and engagement, freetime activities and knowledge about various society issues. To make parallel analyses possible with other studies within the research project questions were also put regarding what was thought to dominate local society debate and about events which were actual at the time. A supplementary study to the above mentioned receiver study was carried out at April 26th 1974. The local newspaper generally read by the respondent was distributed to these together with a questionnaire. The respondents were asked to mark the articles read. Questions were also asked about the radio and television consumption the night before. These data can be compared with the total content of the newspaper, see SSD 0131.
The study is part of the research program The Role of the Press in Society, a project initiated by the 1972 Commission of the Press and with a general aim to analyze the significance of mass media in Sweden. The aim of ´Readers´ study - the general public´ was to study the consumption of various types of media; daily press, popular and specialist press, and radio and television. To make it possible to adapt the consumption habits in a wider perspective questions were also put about among other things political interests and engagement, freetime activities and knowledge about various society issues. To make parallel analyses possible with other studies within the research project questions were also put regarding what was thought to dominate local society debate and about events which were actual at the time. A supplementary study to the above mentioned receiver study was carried out at April 26th 1974. The local newspaper generally read by the respondent was distributed to these together with a questionnaire. The respondents were asked to mark the articles read. Questions were also asked about the radio and television consumption the night before. These data can be compared with the total content of the newspaper, see SSD 0131.
Sweden
Bank of Sweden Tercentenary Foundation
Nämnden för samhällsinformation