Läsvanestudien 1986 - Gästrikland

Den här studien är en del av samlingen Läsvanestudien

Skapare/primärforskare:

Lennart Weibull - Göteborgs universitet, Institutionen för journalistik medier och kommunikation

Beskrivning:

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of five municipalities in Gästrikland: Gävle, Sandviken, Hofors, Ockelbo and Älvkarleby. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys, such as the opinion on how much it is reasonable to pay annually for a local morning paper subscription and the attitude to paying the subscription fee through automatic deduction from a bank account. The respondent also had to compare the two local papers Arbetarbladet and Gefle Dagblad with regard to a number of qualities. Furthermore the respondents had to indicate if their local morning paper ought to increase or decrease their efforts in a number of fields. Another question dealt with the importance of a number of values in life, such as having a pleasant life, freed

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Nyckelord:

Karta:

Skapare/primärforskare:

Lennart Weibull - Göteborgs universitet, Institutionen för journalistik medier och kommunikation

Identifierare:

SND-ID: SND 0301

Beskrivning:

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of five municipalities in Gästrikland: Gävle, Sandviken, Hofors, Ockelbo and Älvkarleby. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys, such as the opinion on how much it is reasonable to pay annually for a local morning paper subscription and the attitude to paying the subscription fee through automatic deduction from a bank account. The respondent also had to compare the two local papers Arbetarbladet and Gefle Dagblad with regard to a number of qualities. Furthermore the respondents had to indicate if their local morning paper ought to increase or decrease their efforts in a number of fields. Another question dealt with the importance of a number of values in life, such as having a pleasant life, freed

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Språk:

Svenska

Tidsperiod(er) som undersökts:

1986-08-28 — 1986-10-07

Analysenhet:

Population:

Personer i åldrarna 15-75 år och bosatta i kommunerna Gävle, Hofors, Ockelbo, Sandviken och Älvkarleby

Urvalsmetod:

Sannolikhetsurval: obundet slumpmässigt urval
Urval draget från SPAR-registret.

Nyckelord:

Publikationer

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Björkqvist, K. (1988) Tidningsläsning i Gästrikland. Presentation av en läsarundersökning. Arbetsrapport nr 28. Göteborg: Statsvetenskapliga institutionen.
Libris Google Books

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Läsvanestudien 1986 - Gästrikland

Dataformat / datastruktur:

Numeriska

Datainsamling:

Insamlingsmetod: Självadministrerat frågeformulär: papper

Tidsperiod(er) för datainsamling: 1986-08-28 — 1986-10-07

Datainsamlare: Göteborgs universitet, Statsvetenskapliga institutionen

Datakälla: Befolkningsgrupp

Variabler:

378

Antal individer/objekt:

1001