Läsvanestudien 1981 - Sundsvall

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Skapare/primärforskare

Lennart Weibull - Göteborgs universitet, Institutionen för journalistik medier och kommunikation

Beskrivning

This survey forms part of the research program ´Dagspresskollegiet´, a program considering the local population´s reading habits and attitudes toward the local press. Inhabitants of Sundsvall were asked about how often they read a number of specified papers and if they were subscribers; if they had subscribed earlier and reason for interruption; changes of morning paper the last ten years; subscription for morning paper the last ten years, choice of newspaper and reason for this choice; changes of paper, and reason why; purchase of single copies for a number of papers; regulary reading of local morning paper; time spent with the morning paper; amount read of different contents; availability of local morning paper at place of work; opinions on different front pages; the importance of coulored pictures in the morning paper; the importance of advertisement when choosing a newspaper; important contents of a morning paper. The respondents also had to indicate if they agreed or disagreed with a number of statements on newspapers, radio and television. Other questions dealt with how often the respond

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Ämnesområde

media, politiska beteenden och attityder, fritid, turism och sport (CESSDA Topic Classification)
Samhällsvetenskap, Medievetenskap (Standard för svensk indelning av forskningsämnen 2011)

Nyckelord

Karta

Ansvarig institution/enhet

Göteborgs universitet, Statsvetenskapliga institutionen

Skapare/primärforskare

Lennart Weibull - Göteborgs universitet, Institutionen för journalistik medier och kommunikation

Identifierare

SND-ID: SND 0312

Beskrivning

This survey forms part of the research program ´Dagspresskollegiet´, a program considering the local population´s reading habits and attitudes toward the local press. Inhabitants of Sundsvall were asked about how often they read a number of specified papers and if they were subscribers; if they had subscribed earlier and reason for interruption; changes of morning paper the last ten years; subscription for morning paper the last ten years, choice of newspaper and reason for this choice; changes of paper, and reason why; purchase of single copies for a number of papers; regulary reading of local morning paper; time spent with the morning paper; amount read of different contents; availability of local morning paper at place of work; opinions on different front pages; the importance of coulored pictures in the morning paper; the importance of advertisement when choosing a newspaper; important contents of a morning paper. The respondents also had to indicate if they agreed or disagreed with a number of statements on newspapers, radio and television. Other questions dealt with how often the respond

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Språk

Svenska

Tidsperiod(er) som undersökts

1981-01-01 — 1981-01-01

Geografisk utbredning

Geografisk plats: Sundsvall kommun

Analysenhet

Population

Personer i åldrarna 15-75 år och bosatta i Sundsvall kommun

Urvalsmetod

Sannolikhetsurval: obundet slumpmässigt urval

Ämnesområde

media, politiska beteenden och attityder, fritid, turism och sport (CESSDA Topic Classification)
Samhällsvetenskap, Medievetenskap (Standard för svensk indelning av forskningsämnen 2011)

Nyckelord

Läsvanestudien 1981 - Sundsvall

Skapare/primärforskare

Lennart Weibull - Göteborgs universitet, Institutionen för journalistik medier och kommunikation

Dataformat / datastruktur

Numeriska

Datainsamling

Insamlingsmetod: Självadministrerat frågeformulär: papper

Tidsperiod(er) för datainsamling: 1981-01-01 — 1981-01-01

Datainsamlare: Göteborgs universitet, Statsvetenskapliga institutionen

Datakälla: Befolkningsgrupp

Variabler

522

Antal individer/objekt

788

Publicerad: 1993-01-01
Senast uppdaterad: 2019-02-06