Sweden now

Responsible research principal(s) for data included in the collection


In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.

Kind of collection


Research area

Social Sciences, Media Studies, Media and Communications (The Swedish standard of fields of research 2011)
Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)

Geographic location



Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

Testologen AB (1980) Orvesto 1980-I : Hela riket. Sollentuna: Testologen AB.

Testologen AB (1980) Orvesto 1980-II : Hela riket. Sollentuna: Testologen Ltd.

Testologen AB (1981) Orvesto 1981-I : Hela riket. Sollentuna: Testologen Ltd.

Testologen AB (1981) Orvesto 1981-II : Hela riket. Sollentuna: Testologen Ltd.

... Show more..