Sweden now

Responsible department/unit for data included in the collection

IMU-Testologen AB

Description

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.

Kind of collection

Series

Subject area

Social Sciences, Media Studies, Media and Communications (The Swedish standard of fields of research 2011)
Consumption and consumer behaviour, Media, Public relations (CESSDA Topic Classification)

Keywords

newspaper readership, periodicals readership, domestic appliances, consumer goods, interest (cognitive processes), frequency, consumption, shopping, membership, retail outlets, holidays abroad, decision making, attitudes, drinking behaviour, organizations

Geographic location

Sweden

Publications

Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

Testologen AB (1980) Orvesto 1980-I : Hela riket. Sollentuna: Testologen AB.

Testologen AB (1980) Orvesto 1980-II : Hela riket. Sollentuna: Testologen Ltd.

Testologen AB (1981) Orvesto 1981-I : Hela riket. Sollentuna: Testologen Ltd.

Testologen AB (1981) Orvesto 1981-II : Hela riket. Sollentuna: Testologen Ltd.

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Related data in SND's catalogue