Media Barometer 1988

This study is part of the collection Media barometer

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Creator/Principal investigator(s)

Radio Sweden

Description

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1988 the respondents were asked if they had been listening to a record player or a tape recorder the day before. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked if they were reading the books for their own pleasure or if it was study literature. Those respondents who answered that they did not read any weekly magazine or other magazine the day before were asked if they had been reading any during the last week. Furthermore respondents were asked about their radio listening habits including which channel the respondent listened to and if he/she listened to their local radio station or any foreign radio station. There is also information on acce

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Subject area

Responsible department/unit

Radio Sweden

Creator/Principal investigator(s)

Radio Sweden

Identifiers

SND-ID: SND 0614

Description

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1988 the respondents were asked if they had been listening to a record player or a tape recorder the day before. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked if they were reading the books for their own pleasure or if it was study literature. Those respondents who answered that they did not read any weekly magazine or other magazine the day before were asked if they had been reading any during the last week. Furthermore respondents were asked about their radio listening habits including which channel the respondent listened to and if he/she listened to their local radio station or any foreign radio station. There is also information on acce

... Show more..

Language

Swedish

Time period(s) investigated

1988

Geographic spread

Geographic location: Sweden

Geographic description: Individuals aged 9-79 years.

Highest geographic unit

Country

Unit of analysis

Population

Individuals aged 9-79 years

Sampling procedure

Probability: Simple random

Subject area

Publications

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Publik- och programforskning (PUB), Sveriges Radio (1988) Mediebarometern 1988. Stockholm: Swedish Broadcasting Corporation.
Google Books
ISBN: 9789175525761

Björkvist Hellingwerf, K. (1992) Mediebarometern 1979-1991. Report no. 18. Göteborg: Department of Journalism and Mass Communication.
Libris

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Version 1.0

Media barometer 1988

Suggested citation

Radio Sweden (2000). <em>Media barometer 1988</em>. Swedish National Data Service. Version 1.0. <a href="https://doi.org/10.5878/001019">https://doi.org/10.5878/001019</a>

Creator/Principal investigator(s)

Radio Sweden

Data format / data structure

Numeric

Data collection

Mode of collection: Telephone interview

Time period(s) for data collection: 1988-01-13 — 1988-12-03

Data collector: Radio Sweden

Source of the data: Population group

Variables

49

Number of individuals/objects

1578

Published: 1998-01-01
Last updated: 2019-02-06