Institutional Trust 2008

This study is part of the collection Institutional Trust

Creator/Principal investigator(s)

MedieAkademin

TNS Gallup

Sören Holmberg - University of Gothenburg, Department of Political Science

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Description

Since 1997, MedieAkademin has carried out an annual survey titled The Institutional Trust. The survey has focused on major social institutions, such as the parliament, big business, the daily press, and TV/radio, as well as some specific companies such as Sveriges Television, TV4, IKEA, Skandia, and Volvo. The number of institutions included has varied somewhat over the years. Some of the institutions and companies have been measured every year while others have been investigated more irregularly.

The survey was carried out by TNS Gallup and involved 1000 individuals who answered a web survey between September 26 and October 3, 2008. The survey comprised 26 institutions/companies/media companies and political parties. The 2008 survey also included questions about the media coverage of the EU and different areas of Sweden, and how the media content influences people’s knowledge, opinions, life styles, moods, and feelings.

Purpose:

To study the trust that Swedish people have in social institutions, political parties, media, brands/companies, and leaders.

Responsible department/unit

University of Gothenburg, Department of Political Science

Creator/Principal investigator(s)

MedieAkademin

TNS Gallup

Sören Holmberg - University of Gothenburg, Department of Political Science

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Identifiers

SND-ID: SND 0958

Description

Since 1997, MedieAkademin has carried out an annual survey titled The Institutional Trust. The survey has focused on major social institutions, such as the parliament, big business, the daily press, and TV/radio, as well as some specific companies such as Sveriges Television, TV4, IKEA, Skandia, and Volvo. The number of institutions included has varied somewhat over the years. Some of the institutions and companies have been measured every year while others have been investigated more irregularly.

The survey was carried out by TNS Gallup and involved 1000 individuals who answered a web survey between September 26 and October 3, 2008. The survey comprised 26 institutions/companies/media companies and political parties. The 2008 survey also included questions about the media coverage of the EU and different areas of Sweden, and how the media content influences people’s knowledge, opinions, life styles, moods, and feelings.

Purpose:

To study the trust that Swedish people have in social institutions, political parties, media, brands/companies, and leaders.

Language

English

Swedish

Time period(s) investigated

2008

Geographic spread

Geographic location: Sweden

Unit of analysis

Population

Individuals aged 16-74 years

Sampling procedure

Probability: Simple random

Publications

Holmberg, S. & Weibull, L. (2008) Förtroendebarometer 2008. Förtroende för samhällsinstitutioner, partier, massmedier och företag. Paper presenterat vid MedieAkademins seminaruim på Göteborgs universitet 2008-11-12, Göteborg
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Version 1.1

2014-07-29
https://doi.org/10.5878/002118

Metadata added

Version 1.0

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Institutional Trust 2008

Suggested citation

Sören Holmberg, Lennart Weibull, MedieAkademin, TNS Gallup. University of Gothenburg, Department of Political Science (2014). <em>Institutional Trust 2008</em>. Swedish National Data Service. Version 1.1. <a href="https://doi.org/10.5878/002118">https://doi.org/10.5878/002118</a>

Creator/Principal investigator(s)

MedieAkademin

TNS Gallup

Sören Holmberg - University of Gothenburg, Department of Political Science

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Data format / data structure

Numeric

Data collection

Mode of collection: Web-based interview

Time period(s) for data collection: 2008-09-26 — 2008-10-03

Data collector: TNS Gallup

Sample size: 1000

Source of the data: Population group

Variables

67

Number of individuals/objects

1000

Published: 2014-04-03
Last updated: 2020-05-05