Institutional Trust 2008

Creator/Principal investigator(s):

Sören Holmberg - University of Gothenburg, Department of Political Science

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Description:

Since 1997, MedieAkademin has carried out an annual survey titled The Institutional Trust. The survey has focused on major social institutions, such as the parliament, big business, the daily press, and TV/radio, as well as some specific companies such as Sveriges Television, TV4, IKEA, Skandia, and Volvo. The number of institutions included has varied somewhat over the years. Some of the institutions and companies have been measured every year while others have been investigated more irregularly.

The survey was carried out by TNS Gallup and involved 1000 individuals who answered a web survey between September 26 and October 3, 2008. The survey comprised 26 institutions/companies/media companies and political parties. The 2008 survey also included questions about the media coverage of the EU and different areas of Sweden, and how the media content influences people’s knowledge, opinions, life styles, moods, and feelings.

Principal organisation:

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Data set

Creator/Principal investigator(s):

Sören Holmberg - University of Gothenburg, Department of Political Science

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Identifiers:

SND-ID:

Is part of collection at SND:

Purpose:

To study the trust that Swedish people have in social institutions, political parties, media, brands/companies, and leaders.

Description:

Since 1997, MedieAkademin has carried out an annual survey titled The Institutional Trust. The survey has focused on major social institutions, such as the parliament, big business, the daily press, and TV/radio, as well as some specific companies such as Sveriges Television, TV4, IKEA, Skandia, and Volvo. The number of institutions included has varied somewhat over the years. Some of the institutions and companies have been measured every year while others have been investigated more irregularly.

The survey was carried out by TNS Gallup and involved 1000 individuals who answered a web survey between September 26 and October 3, 2008. The survey comprised 26 institutions/companies/media companies and political parties. The 2008 survey also included questions about the media coverage of the EU and different areas of Sweden, and how the media content influences people’s knowledge, opinions, life styles, moods, and feelings.

Language:

English

Swedish

Time period(s) investigated:

2008

Geographic spread:

Geographic location: Sweden

Unit of analysis:

Population:

Individuals aged 16-74 years

Sampling procedure:

Probability: Simple random

Publications

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Holmberg, S. & Weibull, L. (2008) Förtroendebarometer 2008. Förtroende för samhällsinstitutioner, partier, massmedier och företag. Paper presenterat vid MedieAkademins seminaruim på Göteborgs universitet 2008-11-12, Göteborg
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If you have published anything based on this study, please send a notification with a reference to your publication(s) to snd@snd.gu.se.

Version 1.1:

2014-07-29 doi:10.5878/002118

Metadata enriched

Version 1.0:

2014-04-01 doi:10.5878/001755

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Data set

Institutional Trust 2008

Citation:

Sören Holmberg, Lennart Weibull. University of Gothenburg, Department of Political Science, MedieAkademin, TNS Gallup (2014). Institutional Trust 2008. Swedish National Data Service. Version 1.1. https://doi.org/10.5878/002118

Data format / data structure:

Numeric

Data collection:

2008-09-26 — 2008-10-03

Mode of collection: Web-based interview

Data collector: TNS Gallup

Sample size: 1000

Data source: Population group

Variables:

67

Number of individuals/objects:

1000