Mediebarometern 1990

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1990 the respondents were asked if they had been listening to a record player or a tape recorder the day before. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked if they were reading the books for their own pleasure or if it was study literature. Those respondents who answered that they did not read any weekly magazine or other magazine the day before were asked if they had been reading any during the last week. Furthermore respondents were asked about their radio listening habits including which channel the respondent listened to and if he/she listened to their local radio station or any foreign radio station. There is also information on access to equipment such as remote control, text television, stereo television, video recorder, satellite television, or parabolic aerial. Other information deals with the respondent´s possibility to watch Danish, Finnish and Norvegian television channels as well as TV4, channel 5, or local television. Background variables includes information on age, gender, education, occupation, and household composition.

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